Tag: printers

The Modern Printer: 3 Tips to Grow Your Business in 2019

The numbers don’t lie. The printing industry entered 2018 with sales of approximately  $84.0 billion, 9.1% above the 2011 low, but still 14.6% below the 2007 pre-Great Recession level. As the printing industry continues to evolve and change, what are you doing to develop a strategy for growth in changing times?  We’ve compiled a few tips to help you focus on how to grow your business in...

4 Tips for Selecting a Print Shop

It’s the start of a New Year. A natural time of change. One of those changes may include selecting a new print shop for your projects. As a marketer and creative, there are several factors that I look for in a print shop. What should you look for when selecting a new print shop? ...

How Young People Are Revolutionizing the Print Industry

Call it what you like—the next wave, Gen Y, Millennial—the under 30 age group is coming up and changing everything. They’re hungry, they’re curious and best of all, they’re interested in print. They’re the future of this industry, and though this generation tends to eschew traditional leadership structures, one woman has created a group to bring them together and help them build...

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

3 Simple and Un-Selly Ways to Keep Print Customers Clicking on Your Website

Short of a direct search for “printing” in your local area, a specific product or service you offer or an investment in Google ad words, more than likely your site isn’t getting the organic traffic it could be.  Yes, SEO has a lot to do with this, but I am guessing most of you reading this are not responsible for that. So, let’s keep it real. ...