Category: Uncategorized

The Rebirth of the Printed Holiday Toy Catalog

Many of us remember the coveted holiday toy catalog. Whether it was the Sears Wishbook or the Toys R Us 100-page catalog (RIP Toys R Us), the holiday toy catalog was the number one vehicle for toy selection. Items were circled, pages were earmarked, or the more industrious of us had color coordinated tabs. It was a thoroughly memorable experience…up there with decorating your tree and making...

GDUSA on Cougar® Paper!

If you’ve already received the October issue of GDUSA (Graphic Design USA) magazine, you’ve probably already noticed something different about the interior pages in this issue. Go ahead, take a look—bright white shade, velvety feel, exceptionally vivid color and detail on uncoated paper…you guessed it, this issue was printed on Cougar! ...

Uncoated Paper Myths

There are many uncoated paper myths circling the industry, the important part is knowing what attributes will work to enhance a client’s print design and brand messaging – rather than detract from it.  Knowing how those papers will work with various printing equipment and post-press techniques is just as important.  With so many different offerings, the choice of paper becomes the scapegoat...

Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...

Back to Print Basics Part I: 5 Tips to Remember

With more time dedicated to design destined for electronic consumption in both formal education and work application, there is room for training on how to best design for print.  Whether you're new to designing for print or a seasoned veteran, remembering these basic tips can save you time and money. Chris Hageman, an industry veteran andOperations/Sales Manager for JMaxx  shared a few...

4 Tips for Selecting a Print Shop

It’s the start of a New Year. A natural time of change. One of those changes may include selecting a new print shop for your projects. As a marketer and creative, there are several factors that I look for in a print shop. What should you look for when selecting a new print shop? ...

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...

Challenges of An In-House Designer… Overcome!

A graphic designer has three career paths to follow, the freelancer, the agency designer and the in-house designer. Throughout your design career, you may get the opportunity to test out all three and hopefully find the right fit for you. Whichever design path you choose, you can bet there will be challenges as well as rewards. My in-house design experience has shown me that if you can see your...