Category: Tips and Techniques for Printers

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Print Solutions: Which Line Screen Should I Use on Uncoated Paper?

I'm often asked for details on how we print our Cougar® or Lynx® Opaque Ultra promotional pieces. These promotions were all printed using conventional 4-color offset printing equipment. We've printed rich black in a variety of ways through the years, all at the advice of the print professional we partner with for that particular project. We've also used a variety...

Four Tips For Creating Awesome Content

“Print doesn’t need saving; it is just that the market has shifted. Print used to be the active call to action, but now it is a gateway medium to digital media — and content is the core of being relevant today.” ...

Explore Lynx – 3 Tips for Taking it From Ordinary to WOW!

As you discovered from Vanécia's recent blog post, we just finished printing our latest Lynx Opaque Ultra promo, Explore Lynx.  Every time I walked into the pressroom to OK a press sheet, my first thought was WOW! The images are intense, the colors are vibrant, and the message is clear.  The only limit to what you can print on Lynx is your imagination. ...

What I Look for in a Printer

What do I look for in a printer? Seems like a relatively straight forward question but there is a lot that goes into it selecting the right printer for the right job and many factors need to be considered. Having purchased many different types of print, for most people when you get your mail or walk into a store and see the signage hanging from the ceiling, they have no idea how much work...

4 Tips to Optimize Ink Drying

With today’s shorter lead times and quick turn expectations, ink drying in conventional offset printing can be critical to getting your job out the door on time. Many shops promise 24 hour turn-around on orders that may include printing 2-sides, cutting and shipping. ...

#Inkjet Testing: Getting The Results You Want

The following post focuses on two recommended tests a printer can perform when working on a high speed inkjet job. Looking for something focused on designing for inkjet? Check out Designing for #Inkjet Part One: Three Tips for Getting Started and Designing for #Inkjet Part Two: Seven Considerations Once You’re at the Design Phase. ...

Product Guarantees – What Does That Mean?

When selecting stock for your next print job, review the published product specifications and product guarantees carefully. Information is readily available for basic paper properties key to the aesthetic value of your printed piece.  Product guarantees will include performance attributes tied to the intended applications of the product.  When we talk about intended applications, we are...