Category: Trends

The Rebirth of the Printed Holiday Toy Catalog

Many of us remember the coveted holiday toy catalog. Whether it was the Sears Wishbook or the Toys R Us 100-page catalog (RIP Toys R Us), the holiday toy catalog was the number one vehicle for toy selection. Items were circled, pages were earmarked, or the more industrious of us had color coordinated tabs. It was a thoroughly memorable experience…up there with decorating your tree and making...

Paper + Pixels = 3 Irresistible Mail Technologies

Forward-thinking. Next-generation. High-tech. Those aren’t terms that you usually think of with mail. However, smart marketers know that emerging technology combined with an omni-channel strategy is making mail more powerful than ever. The Irresistible Mail campaign by the United States Postal Service (USPS) has highlighted 12 innovative mail technologies that blur the lines between digital and...

Designing for Digital Marketing Media

With technology changing so quickly, designing for digital marketing media has become an expectation.  From interactive websites to animated videos and 3D effects, it’s difficult not to be fascinated with the capabilities and talent behind these creations.  Despite the cool factor, if a website, video or social post does not achieve the goals and objectives set for that design, the...

The Power of Print in Higher Education

HOW PRINT CAN HELP YOUR SCHOOL STAND OUT The higher education market has become increasingly competitive in recent years as schools contend for prospective students. Students, however, aren’t the only audience that schools must reach.

Customer Experience and the Rise of Print Marketing

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many...

Differentiated Storytelling with Wake Forest University

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support...

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...