Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Amplify Living Coral, Pantone’s Color of the Year, with Lynx Cream White

For 20 years, Pantone has used thorough consideration and trend analysis to select a Color of the Year—a color that not only represents the current state of popular culture, but also becomes very influential in design and marketing during the upcoming year. Announced just last week, the 2019 Pantone Color of the Year is 16-1546 Living Coral. This vibrant yet approachable color conveys the...

The Little Details Make a Big Difference

Looking your best is something we all strive to achieve. Whether you want to stun with the latest fashion, captivate audiences with an empowering speech or amaze and delight with a printed brochure, putting your best foot forward is something we all try to do in one way or another. ...

The Rebirth of the Printed Holiday Toy Catalog

Many of us remember the coveted holiday toy catalog. Whether it was the Sears Wishbook or the Toys R Us 100-page catalog (RIP Toys R Us), the holiday toy catalog was the number one vehicle for toy selection. Items were circled, pages were earmarked, or the more industrious of us had color coordinated tabs. It was a thoroughly memorable experience…up there with decorating your tree and making...

The Modern Printer: 3 Tips to Grow Your Business in 2019

The numbers don’t lie. The printing industry entered 2018 with sales of approximately  $84.0 billion, 9.1% above the 2011 low, but still 14.6% below the 2007 pre-Great Recession level. As the printing industry continues to evolve and change, what are you doing to develop a strategy for growth in changing times?  We’ve compiled a few tips to help you focus on how to grow your business in...

GDUSA on Cougar® Paper!

If you’ve already received the October issue of GDUSA (Graphic Design USA) magazine, you’ve probably already noticed something different about the interior pages in this issue. Go ahead, take a look—bright white shade, velvety feel, exceptionally vivid color and detail on uncoated paper…you guessed it, this issue was printed on Cougar! ...

Fight For Your Right to Paper Statements

It happened again. I received my monthly bill and listed right there was a $1.99 charge for a paper bill. $23.88 a year for the courtesy of a paper bill! As the primary bill payer in my household, I prefer paper statements because my email inboxes are out of control. Yes, multiple inboxes and only one physical mailbox. Unfortunately, this is part of a more significant trend of companies...

You’ve Got Mail!

In our digital-frenzied world, the Riddle Me Mail campaign brings design and delight to each subscribers’ mailbox. It all started with a love of design and letter writing as a child. For two years, graphic designer Christine Richards has made mail feel personal again with the Riddle Me Mail monthly subscription...

Paper + Pixels = 3 Irresistible Mail Technologies

Forward-thinking. Next-generation. High-tech. Those aren’t terms that you usually think of with mail. However, smart marketers know that emerging technology combined with an omni-channel strategy is making mail more powerful than ever. The Irresistible Mail campaign by the United States Postal Service (USPS) has highlighted 12 innovative mail technologies that blur the lines between digital and...