Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...

4 Tips for Selecting a Print Shop

It’s the start of a New Year. A natural time of change. One of those changes may include selecting a new print shop for your projects. As a marketer and creative, there are several factors that I look for in a print shop. What should you look for when selecting a new print shop? ...

Print Perceptions: A Look Back On Print in 2017

If I can give you one takeaway on the state of print in 2017 it’s this: Printing is in a constant state of evolution. We’ve come a long way since Johannes Gutenberg’s invention of the printing press in 1450. Whether it’s technology, equipment, paper or marketing, I think it’s safe to say we saw some interesting trends in print this past year. Here’s my take on the what stood out in...

3 Relationship Building Rules for Working with Printers

By nature, I’m in the business of relationship building. It’s hardwired into my DNA and this particular trait has been invaluable as I’ve worked with printers on my many print jobs over the years. I’ve always considered printers to be a valued partner that can make the difference between a project being good or great. Over the course of many print projects, I have developed the...

Dear Marketer, Drive Direct Mail Response with Handwriting

I.LOVE.MAIL. Ever since I was a small child one of my favorite activities has always been going to the mailbox to see what awaits. If it was hand addressed with a stamp on it then my happiness increased tenfold! Granted, I’m not a kid anymore but I still get excited about what arrives in the mail each day, especially if it is personalized directly to me. You may think, in today’s...

Working 9 to 5: The History of Labor Day

Americans are known and celebrated for many things. Grit, determination and a passion for hard work are ingrained in the backbone of the American work ethic. These inherent qualities are what has propelled our country to greatness over the past 100 years. It’s the celebration of the American worker that created the holiday that is known today as “Labor Day.” As we observe Labor Day, we...

Just the Facts, Ma’am. 5 Stats on How Print Magazines are Growing in 2017

We’ve already established how much I love print magazines in Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies. And as an Editor of Blueline Magazine, I am a tad partial to the power of print magazines and how they can be used to tell your brand story. However, personal opinions and biases aside, the popularity of print magazines cannot be denied. Let me give you just the facts,

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...