The Rebirth of the Printed Holiday Toy Catalog

Many of us remember the coveted holiday toy catalog. Whether it was the Sears Wishbook or the Toys R Us 100-page catalog (RIP Toys R Us), the holiday toy catalog was the number one vehicle for toy selection. Items were circled, pages were earmarked, or the more industrious of us had color coordinated tabs. It was a thoroughly memorable experience…up there with decorating your tree and making...

The Modern Printer: 3 Tips to Grow Your Business in 2019

The numbers don’t lie. The printing industry entered 2018 with sales of approximately  $84.0 billion, 9.1% above the 2011 low, but still 14.6% below the 2007 pre-Great Recession level. As the printing industry continues to evolve and change, what are you doing to develop a strategy for growth in changing times?  We’ve compiled a few tips to help you focus on how to grow your business in...

Fight For Your Right to Paper Statements

It happened again. I received my monthly bill and listed right there was a $1.99 charge for a paper bill. $23.88 a year for the courtesy of a paper bill! As the primary bill payer in my household, I prefer paper statements because my email inboxes are out of control. Yes, multiple inboxes and only one physical mailbox. Unfortunately, this is part of a more significant trend of companies...

Paper + Pixels = 3 Irresistible Mail Technologies

Forward-thinking. Next-generation. High-tech. Those aren’t terms that you usually think of with mail. However, smart marketers know that emerging technology combined with an omni-channel strategy is making mail more powerful than ever. The Irresistible Mail campaign by the United States Postal Service (USPS) has highlighted 12 innovative mail technologies that blur the lines between digital and...

The Declaration of Print

We hold these truths to be self-evident, that all design is not equal, but that all creatives are endowed with certain unalienable rights, that among these are the pursuit of creativity, printing and paper. To secure these rights, innovation and ideas are instituted among creatives, deriving their powers from pencil and sketchbook and brought to life through their imagination. To prove this, let...

The Power of Print in Higher Education

HOW PRINT CAN HELP YOUR SCHOOL STAND OUT The higher education market has become increasingly competitive in recent years as schools contend for prospective students. Students, however, aren’t the only audience that schools must reach.

Customer Experience and the Rise of Print Marketing

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many...

Differentiated Storytelling with Wake Forest University

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support...

Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...