In our digital-frenzied world, the Riddle Me Mail campaign brings design and delight to each subscribers’ mailbox.
It all started with a love of design and letter writing as a child. For two years, graphic designer Christine Richards has made mail feel personal again with the Riddle Me Mail monthly subscription service. And now, because of its uniqueness and the fact that it’s printed on Cougar, it’s quickly become one of my favorite entries in our Domtar Paper Gallery.
At Domtar Paper, we often tout the benefits of direct mail, but letter writing has some unique advantages as well. Not only does the process of writing a letter relive stress, it also helps the writer think and communicate clearly while also providing a personalized connection between the author and the recipient in a way that no email can.
Christine’s goal with Riddle Me Mail was two-fold: bring the delight of handwritten mail back to people’s mailboxes and encourage the act of letter writing. She said the thing that most people struggle with the most is coming up with ideas to write about. A late Gen-Xer like me found this surprising but considering that the number of letters mailed has declined by at least 50% from 1990 to 2015, there’s certainly merit to the confusion.
But, Christine insists, it’s not the subject of the letter that’s important, but the fact that you took the time to write it in the first place.
“People do not care what you write about or your handwriting. They’ll be happy to hear from you and know you were thinking of them.”
To give extra comfort to the letter writing newbie, Christine has taught several handwriting workshops and offers resources on her website, such as 30 Reasons to Write a Letter.
Each monthly subscription, Riddle Me Mail subscribers receive:
- the postcard riddle– it comes first and is designed to start a conversation. Next, you’ll get . . .
- the big fancy envelope with your handwritten name on it. Inside the envelope, you’ll find the following assortment thoughtfully designed with a seasonal theme:
- the quizzical– it’s like a crossword jumble, challenging, but not too hard
- the art panel – stands up so you can put it on display–like a really big greeting card
- the calendar – that lists something new to think about every day
- exclusive stationery with a stamp and a writing tip, so you can mail it forward
- a bonus web page with all the stuff that wouldn’t fit in the envelope
I can say, without a doubt, that receiving the monthly subscription from Christine certainly brightens my day. If you follow Postmark1206 or search #riddlememail on Instagram, you’ll see I’m not the only one. And for only $12 a month, Riddle Me Mail is a wonderful gift to give…or to receive!
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