Tag: social media

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Unlock your Marketing SuperPowers with Print and Social

I’ve been in Marketing for over 18 years. My professional foundation was built on print. I’ve produced hundreds of print catalogs and omni-channel campaigns and can even remember collecting film advertisements.  I’ve also built social channels from the ground up with a collective reach of over 70k. I consider myself well versed in all channels to communicate a marketing message. Here’s...

5 Personal Brand Building Tips for Fast, Effective Self Promotion

The brand storytelling power of print is undisputed, and it’s even more powerful when it’s paired with social media. Whether you’re promoting your own business or building a brand for clients, a media mix approach can help you reach a larger audience. At Blueline By Domtar, we know it’s tough for many designers and printers to balance working in your business and working on your business.

Domtar’s Blueline Magazine Vol. 4: Designing in Harmony

Music is synonymous with creativity and self-expression. At the same time, music is also very effective communication. While music has been around much longer than modern design, there’s no question about the importance of print and paper to the experience of making, promoting and enjoying music. From gig posters and event signage to tour books and concert tickets, paper is the perfect...

Celebrate Print on Paper this International Print Day

At Domtar, we talk about print on paper daily, but it is especially rewarding when that turns into an international conversation. Today is International Print Day. and we are excited because this day gives us the global opportunity to tout the benefit of print and share our love of print with everyone. The theme of this year’s International Print Day is “Print Smart” and relates to sharing...

Posting Tips for 5 of the Most Popular Social Media Platforms

As the content and website manager at Blueline by Domtar®, one of the most popular questions I get from printers is "What platforms should I focus on when promoting myself 0n social media?" Well, the answer isn't simple; it depends on your audience, your strengths and what you want to say. To provide additional guidance, we asked social media guru Roberto Blake to share the...

Four Tips For Creating Awesome Content

“Print doesn’t need saving; it is just that the market has shifted. Print used to be the active call to action, but now it is a gateway medium to digital media — and content is the core of being relevant today.” ...

@DomtarBlueline at #HowLive

So far, the HOW Design Live conference has been a blast! This year, @DomtarBlueline had the privilege to sponsor the opening event. We had a great blast meeting everyone at our booth, showing off the latest edition of The Blueline Magazine and our new Make Your Mark on Cougar® promotion (more on this exciting piece coming soon!) and encouraging interaction at our coloring wall. ...

Follow us on #SocialMedia – Instagram, LinkedIN & Instagram

We are always looking for the best ways to connect with you, our readers. Engaging with all the printers, designers and creative minds out there is very important to us and we love when you share your work and inspiration. Our social channels are an extension of our site that you have come to rely on for fresh and creative content. ...