Tag: Product Feature

Cougar Paper – 45 Years and Still Evolving!

I am always pleasantly surprised when I attend a gathering of printers and designers – everyone recognizes and LOVES Cougar.  It makes me smile when I am told that Domtar products are very good, but the preferred paper is from “that Cougar mill."  They seem confused when I reply with a smile and a thank you! We work very hard to make sure that Cougar retains that brand loyalty as...

Brand Storytelling: Our 2016 Year in Review

All of our major accomplishments for 2017 can be summed up in two words: brand storytelling. For every major project we tackled this year, we began by focusing on the trust, utilization and emotional ties that our customers have for our paper brands. In doing so, we have had a great time creating inspiring and informative content to help our readers celebrate the power of print, paper and design. ...