Tag: printing tips

Print Perceptions: A Look Back On Print in 2017

If I can give you one takeaway on the state of print in 2017 it’s this: Printing is in a constant state of evolution. We’ve come a long way since Johannes Gutenberg’s invention of the printing press in 1450. Whether it’s technology, equipment, paper or marketing, I think it’s safe to say we saw some interesting trends in print this past year. Here’s my take on the what stood out in...

3 Relationship Building Rules for Working with Printers

By nature, I’m in the business of relationship building. It’s hardwired into my DNA and this particular trait has been invaluable as I’ve worked with printers on my many print jobs over the years. I’ve always considered printers to be a valued partner that can make the difference between a project being good or great. Over the course of many print projects, I have developed the...

Top Print Projects in Fall

What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...

Expert Advice: Proofs to Consider for Your Next Uncoated Paper Project

Visualizing a printed piece can be a daunting task, even for the most seasoned graphic designer. To ensure your printed piece is successful, we often tell designers to communicate with their printer, early and often. Proofs should be thought of as a vital communication tool in the creation of a printed piece—when proofs are involved; there should be no doubt that a designer and a printer are on...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

3 Simple and Un-Selly Ways to Keep Print Customers Clicking on Your Website

Short of a direct search for “printing” in your local area, a specific product or service you offer or an investment in Google ad words, more than likely your site isn’t getting the organic traffic it could be.  Yes, SEO has a lot to do with this, but I am guessing most of you reading this are not responsible for that. So, let’s keep it real. ...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

Business Card Basics

In my opinion the single most important physical piece in an identity system is the business card. This simple card says so much about you and your business. While its format hasn’t changed much over the years, in a world dominated by digital communication, its importance is greater than ever. ...