Tag: printing tips

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

3 Simple and Un-Selly Ways to Keep Print Customers Clicking on Your Website

Short of a direct search for “printing” in your local area, a specific product or service you offer or an investment in Google ad words, more than likely your site isn’t getting the organic traffic it could be.  Yes, SEO has a lot to do with this, but I am guessing most of you reading this are not responsible for that. So, let’s keep it real. ...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

Celebrate Print on Paper this International Print Day

At Domtar, we talk about print on paper daily, but it is especially rewarding when that turns into an international conversation. Today is International Print Day. and we are excited because this day gives us the global opportunity to tout the benefit of print and share our love of print with everyone. The theme of this year’s International Print Day is “Print Smart” and relates to sharing...

Business Card Basics

In my opinion the single most important physical piece in an identity system is the business card. This simple card says so much about you and your business. While its format hasn’t changed much over the years, in a world dominated by digital communication, its importance is greater than ever. ...

5 Tips for Avoiding Crossover Problems

A common printing issue associated with design of a piece, is alignment of crossovers. Crossovers are elements that run across the gutter. The challenge with crossovers is getting the two halves to line up after the piece is bound. ...