Tag: Print Marketing

The Power of Partnership

Domtar recently had the pleasure of sponsoring the Ricoh INTERACT event in Boulder, Colorado. Historically focused on inkjet printing technology, this year’s conference expanded to accommodate users of Ricoh inkjet, toner and wide format equipment. As a first-time attendee, I was pleased to see less of a focus on specific printing technologies and more on.” With sessions that challenged the...

Customer Experience and the Rise of Print Marketing

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many...

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

Flipping for Print: Xerox® Revolution™ FunFlip®

Got a cool idea but no time to start from scratch? Today’s print landscape offers many options for easy to assemble dimensional products – all of which leave a lasting impression.  The Xerox® Revolution™ FunFlip® is a unique, inventive way to share information. ...