Tag: paper selection

Warm Things Up on Lynx® Cream White

The possibilities to explore new ideas and expand your creativity should be limitless. And when your printed piece needs an extra boost, look to Lynx® Cream White Our new promotion for Lynx® Cream White uses vivid imagery to showcase how this new cream white paper shade can amplify warm tones and add interest to photographs and graphical...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...

Digital Printing and Not So “Plain” Paper

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.  What was not obvious was that the “plain paper” was engineered for the technology and was not as “plain” as it...

Top 4 Project Planning Tips for your next Digital Print Project

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...

Every Major Print Project Needs a Squad

As a paper rep, I got to work with on a lot of different projects with creatives in every type of environment. Some were nightmares while others were unicorns, and it wasn’t because of the budget or deadline or type of project – although the stakes are much higher on a large-scale print project. But there was one thing made all the difference, especially when working on an important print piece...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

Heavyweight Papers – 3 Critical Attributes to Consider  

The paper you select for your printed piece is an essential component of your job.  Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message.  It is an important design element. ...

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...