Tag: paper selection

Uncoated Paper Myths

There are many uncoated paper myths circling the industry, the important part is knowing what attributes will work to enhance a client’s print design and brand messaging – rather than detract from it.  Knowing how those papers will work with various printing equipment and post-press techniques is just as important.  With so many different offerings, the choice of paper becomes the scapegoat...

3 Projects Enhanced by Heavyweight Papers

Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love. ...

How to Read a Paper Swatchbook

When it comes to designing for print, there is one tool that is essential to helping insure a smooth press run – the paper swatchbook. Unfortunately, many creatives wait to the end of the process to consult this mighty little book – when in fact, starting with the swatchbook can eliminate many headaches. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper Brand!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper brand to tell your brand story? ...

The Versatility of Cougar

Your Paper Selection Matters On a late summer trip to Kansas City,  I was able to visit several design companies and commercial printers with Marie Langdon, of Midland Paper and Tom Grever, the Domtar rep who manages the...

Warm Things Up on Lynx® Cream White

The possibilities to explore new ideas and expand your creativity should be limitless. And when your printed piece needs an extra boost, look to Lynx® Cream White Our new promotion for Lynx® Cream White uses vivid imagery to showcase how this new cream white paper shade can amplify warm tones and add interest to photographs and graphical...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...