Tag: omni-channel

Embracing the Media Mix – Print’s Role in a Modern Marketing Process

My first Inbound 2016 conference experience has blown me away! This highly anticipated digital marketing event is still in full swing, but I already know I’ll leave with a greater understanding of digital marketing strategy, social media optimization and an incredible sense of marketing comradery. I’ll also leave with an even greater appreciation of print’s strengths and its role in the...

Why Printed News Still Rules

Despite our digital world and the convenience it can offer, printed news remains effective and relevant. Here are some of the benefits of printed news: ...

Posting Tips for 5 of the Most Popular Social Media Platforms

As the content and website manager at Blueline by Domtar®, one of the most popular questions I get from printers is "What platforms should I focus on when promoting myself 0n social media?" Well, the answer isn't simple; it depends on your audience, your strengths and what you want to say. To provide additional guidance, we asked social media guru Roberto Blake to share the...