Tag: Marketing Trends

Differentiated Storytelling with Wake Forest University

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

3 Key Multi-Generational Marketing Tips

What's your Multi-Generational Marketing Strategy?  This  is a question most marketers are now faced with as the communication channels become more blurred among each generation.  Deploying a multi-generational marketing strategy is vital to the...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Brand Storytelling: Our 2016 Year in Review

All of our major accomplishments for 2017 can be summed up in two words: brand storytelling. For every major project we tackled this year, we began by focusing on the trust, utilization and emotional ties that our customers have for our paper brands. In doing so, we have had a great time creating inspiring and informative content to help our readers celebrate the power of print, paper and design. ...