Tag: marketing campaigns

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Print: A Valuable Ingredient to Your Content Marketing Plan

Any graphic designer or marketer has probably heard the mention of ‘content marketing’ on a daily basis over the past year. The Content Marketing Institute defines the discipline as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” ...