Tag: marketer perspective

The Biggest Threat to the Future of Print

As the representative for Domtar at industry trade shows, I have the opportunity to attend many educational breakout sessions. One of the speakers that I found of real interest is Jacob M. Walker. He is CEO of CP Graphics in Tucson and has a candid, thought-provoking speaking and writing style. During the session, he invited attendees to share any of the information from his blog. One post that I...

Print Strategy: How I Used Print at My Last Job

Before I came to Domtar, I managed a Communications team that was responsible for three publications and numerous campaigns. We printed extensively. Way back in the day, I had a Spec rep that would visit me regularly and keep me up to date on the latest promotions and bring me awesome swatchbooks. Well, as we all know, times have changed. Here’s how I strategized print solutions in my last...