Tag: Direct mail

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

What’s My Name! How Personalization Campaigns Up Your Direct Mail Game

I was recently out of town on vacation and returned to a pile of mail. As I was sitting and sorting my mail, I put a postcard in the recycle pile. However, in that one instance, I saw something that grabbed my attention. It made me stop and interact with the postcard. Was it a deal? A Pottery Barn Catalog? No, it was my first name in big, bold type. I definitely did a double-take. Let me tell you...

Dear Marketer, Drive Direct Mail Response with Handwriting

I.LOVE.MAIL. Ever since I was a small child one of my favorite activities has always been going to the mailbox to see what awaits. If it was hand addressed with a stamp on it then my happiness increased tenfold! Granted, I’m not a kid anymore but I still get excited about what arrives in the mail each day, especially if it is personalized directly to me. You may think, in today’s...

Tis’ the season for #Print Conferences

It is spring and tis’ the season for print conferences (apparently); all in one month and practically all on the same week. It’s been a busy couple of weeks and our fearless road warriors are weary from their travels but we’re all back and reflecting on how great each of the events were and what each of us has taken away from them. There was a lot to come out of each and by no means is...

Variable Imaging – Maidpro Gets it Right!

It’s probably the graphic designer in me, but I can’t help but to love direct mail. Catalogs, post cards, self mailers – any promotional items that arrive in my mailbox always elevate my level of excitement and make for a fantastic Mail Moment. Knowing the process behind direct mail creation and production, I get particularly excited when I see something that I feel is especially...

Burns Chevrolet Engages with Potential Customers

A few years ago, I bought a new Chevrolet Tahoe. Since then, I have been receiving direct mail pieces asking me to trade up on a fairly regular basis. Most times, it is a fairly engaging piece that catches my attention prompting me to go browse around the website. This time, they have really stepped it up. This week, I received a 5½” x 11” card in the mail notifying me about the 3 day...