Tag: design tips

How Paper Shade Can Impact Your Print Project

When it comes to adding a pop of color to your print projects, paper provides some of the biggest bang for your buck. When the paper shade is considered early in the design process, paper can actually be the “fifth” color in a four-color print project – sort of a bonus color. ...

Best Way to Maximize Your Print Budget

Considering the Paper Before You Design Can Save Your Print Budget To maximize your print budget, consideration of the paper size your print provider will be using is worthy of evaluation in before you start the design. Historically the printing process for many...

Why the World Needs Today’s Designer to Be More

I’ve always been a huge fan of Debbie Millman. It goes without saying that I admire her work—concerning her sophisticated graphic design work alone it’s clear that Millman is a talented individual. But what sets Millman apart from many designers is her willingness to mentor others in the graphic design community. From her incredibly popular Design Matters podcasts, to her honest...

Form Follows Function: Blueline Magazine Vol. 08

"Form follows function," These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this print magazine issue of Blueline Magazine Vol. 08, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each...

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Back to Print Basics Part II: 5 Tips Before You Hit “Send”

When it comes to print projects, you can pretty much predict the how the production process will go based on how much prep was done ahead of time. It’s like that old carpentry proverb, “measure twice, cut once.” There’s a lot of wisdom to this. But in our on-demand, convenience-driven culture it’s easy to eschew that advice as outdated and unnecessary. And that would be a big mistake,

Heavy Weight Paper – 3 Critical Attributes to Consider  

Selecting the right heavy weight paper can be difficult when you are not familiar with the printing process.  The paper you select for your printed piece is an essential component of your job.  Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message.  It is an important design element. ...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” ...

The Paperless Designer – A Scary Thought

In our digital world the word ‘paperless’ gets thrown around a bit carelessly in my opinion. There are just some things that shouldn’t, or flat out can’t, be done without some paper usage. In fact, the list of such activities is pretty lengthy. One in particular stood out to me: graphic design. ...

Designing For Digital Printing: Part One

Designing For Digital Printing Part One: 5 Quick Tips Digital printing offers unparalleled flexibility for designers and printers, but some designs may need to be adapted to meet the file setup standards of digital presses. Digital printers have specific...