Tag: creative process

What Keeps Me Creatively Inspired?

As a design professional, it’s pretty easy to fall into a creative rut. Let’s face it, day in and day out of following corporate guidelines and templates or having the marketing folks ask for the 100th time “can we make the logo bigger?” will eventually dull your creative edge. ...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...