Tag: cougar paper

Let Our Paper do the Heavy Lifting For You

There are many applications where a print project requires a cover weight paper to be used. It can be for protection, ease of binding to hold together multiple pages of text weights or it can be for standalone usage, like a card, poster or presentation folder.  Whenever this need arises and the job calls for uncoated options, Domtar has a smorgasbord of options to consider. ...

Heavyweight Papers – 3 Critical Attributes to Consider  

The paper you select for your printed piece is an essential component of your job.  Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message.  It is an important design element. ...

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...

From the Gallery: Hawken School Stirn Hall Sales Packet

In case you missed all the buzz on the Blueline By Domtar Instagram feed, our valued partner Millcraft Paper recently held a competition in the Cleveland, OH area called Rediscover Cougar®. At this event, printers and designers submitted various types of projects they had previously printed on Cougar paper. When judging the pieces, both Millcraft Paper and Domtar...

From the Gallery: 2016 RGD In-house Design Awards Book

I spent the first 12 years of my career as a graphic designer, working in-house. During that time, I received countless invitations to in-house design contests that were branded in a way that didn’t appeal to me. The typical visuals were created by someone who hadn’t thoroughly researched the design process and what appeals to in-house designers. Common themes included something that alluded to...

From the Gallery: KAKEE Design Graphique Responsible Self-Promotions

In today’s world of mass-production, anything with a personal touch makes a statement. My fellow Blueline Blog contributor Tammy touched on this subject in a recent post titled Dear Marketer, Drive Direct Mail Responses With Handwritting where she discussed that even the use of a handwritten font can increase response, interaction and engagement. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper to tell your brand story? ...

Follow the Frog – Products Like Cougar Paper Make it Easy!

There’s only two days left to follow the frog! As part of the #FollowTheFrog campaign, the Rainforest Alliance is inviting everyone to take the #FollowTheFrog 30-Day Sustainability Challenge which will include a simple but meaningful step-by-step guide on how to #FollowtheFrog to a more sustainable tomorrow. By offering Rainforest Alliance Certified™ products like Cougar paper and Lynx Opaque...

From the Gallery: Olive & Sinclair – Peppermint Bark Packaging

Today’s From the Gallery feature actually came to us in the form of a holiday gift from our friend and Blueline Magazine alumni Twyla Lambert Clark of Nashville’s Lithographics. Vanécia Carr and I immediately fell in love with the rich red, subtle varnish and vintage inspired typography on the Olive and Sinclair Peppermint Bark Packaging. So, of course, we were overjoyed to learn that Cougar...

From the Gallery: Chasing Speed

Many companies choose to immortalize an accomplishment in print, but today’s From the Gallery feature tells an organization's brand story in such an epic fashion that it makes our heart race. Chasing Speed, designed by J. Walter Thompson Canada, produced by Anstey Bookbinding and Exodus Graphics Corp. and printed on Cougar paper 80 lb. Text, Smooth finish, is incredibly well-concepted and...