Tag: branding

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

The Psychology of Color and Brand Standards

The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print...

Make an Impact – Xerox Revolution Marketing Media Makes It Easy!

Whether you’re a marketer or a creative professional, you’ve undoubtedly been involved in the planning and promotion of an event. The affair could be anything from a tradeshow where you’re promoting a new product to an important internal meeting where you’d like to show the strides you’ve made in communicating your brand values. Whatever the case, you need event promotion that’s...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” ...

Design Solutions: When Should You Use a PMS Color?

Pantone color, PMS color, spot color—if you’ve worked as a designer for longer than a day you’ve no doubt heard these terms. But what do they mean? As defined by the Pantone website, “The Pantone Color Matching System (PMS) is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system...

Why Today’s Holiday Catalog is an Essential Element of Brand Storytelling

Holiday catalogs have always played a part in the excitement of the season. Who can forget the experience of flipping through a catalog and marking exactly what you wanted from Santa? While the volume of catalogs have waned during the peak of the recession, 2103 began a resurgence with the number of catalogs mailed increasing to 11.9 billion. ...

Paper Source’s Three Keys to Brand Messaging Success

Over the past three decades, Paper Source has grown from a small, quirky boutique to a successful chain operating across the U.S. — they’re on track to open their 120th store by 2017. The keys to remaining true to their brand values are simple: stay authentic, remember the mission and invest in a world-class design team. ...