Tag: Blueline Magazine

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

Form Follows Function: Blueline Magazine Vol. 08

"Form follows function," These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this print magazine issue of Blueline Magazine Vol. 08, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each...

Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...

Blueline Magazine Vol. 7: Leading by Example

True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement. ...

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...

Creative Spotlight: Kit Hinrichs and Uncompromising Design

His work is included in the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He spent 23 years as a partner at Pentagram and currently owns his own studio. He has co-authored four books, been interviewed by Martha Stewart and won countless awards, including the AIGA Medal—but he’s still not done. Kit Hinrichs has had a legendary career as a...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...