Tag: Blueline Magazine

Blueline Magazine Vol. 7: Leading by Example

True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement. ...

Celebrities Expand Their Empire with Another Tried and True Method: The Magazine

Time and time again this year, I’ve seen celebrities expand their brands with a tried and true method: The Magazine. We’ve already discussed that print magazines are growing in 2017 and it’s a trend that is not slowing down, especially with celebs. It’s like there is some four-step process that goes something like this: ...

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...

Creative Spotlight: Kit Hinrichs and Uncompromising Design

His work is included in the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He spent 23 years as a partner at Pentagram and currently owns his own studio. He has co-authored four books, been interviewed by Martha Stewart and won countless awards, including the AIGA Medal—but he’s still not done. Kit Hinrichs has had a legendary career as a...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

Blueline Magazine Vol. 5 – Authenticity

Authenticity isn’t a new idea—but it might be more important than ever. Because in a world of computer-generated special effects, augmented reality and automated content, there’s still nothing quite as engaging as the truth. ...

High Speed Innovation: Ricoh’s Dave Bell on Inkjet Printing

Ricoh is a global company with a rich history in printing. It was first to market with commercial inkjet in 2006, through its InfoPrint partnership with IBM. Now, Ricoh is continuing to innovate, helping printers achieve greater consistency, faster speed and more uptime, at a lower cost than toner-based technology — all while using less energy. ...

Paper Source’s Three Keys to Brand Messaging Success

Over the past three decades, Paper Source has grown from a small, quirky boutique to a successful chain operating across the U.S. — they’re on track to open their 120th store by 2017. The keys to remaining true to their brand values are simple: stay authentic, remember the mission and invest in a world-class design team. ...