Tag: augmented reality

Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Top Four Ways to Make Your Printed Self Promotions Stand Out

New year, new opportunities! Whether you’re a printer or a graphic designer (working in-house, freelance, or at an agency), promoting your abilities to land a new opportunity might be at the top of your list for 2016. The use of print is a tangible way to stand out in any market, and small additions can help you push the envelope even further. ...

Augmented Reality: Print’s Next Step

Think of Augmented Reality as a way to fuse the real and the virtual for the benefit of your audience. It allows a very real printed piece to cross borders to the digital realm and create cross-channel applications for brands. You can use it to play a simple promotion video or even demonstrate a product benefit, like the Postal Service® did for its Flat Rate Boxes. ...

Print Works! – The Many Sides of Print

There’s the side of print you know and the side of print you may not know. Print has many sides; side on which the future will be written. It’s driving consumer behavior in every medium. It’s taking “personal” to a new level. It was the original shareable medium, and it’s only getting stronger. Print is evolving to show many new sides, and more are sure to come. ...