Print Works!

Print Works! : A Publication
of Information & Ideas

At Domtar, we are committed to the responsible usage of paper and print. We are also committed to communicating paper’s place and value to the businesses and people that use our products every day. To support this goal, we’ve created Print Works!, a series of informational brochures for printers and end users which addresses the many challenges and opportunities facing the print and paper industry. There are helpful tips on how to speak about various situations and resource tools for conversations.

Resources & Past Issues

Variable Data Postcard
Fall 2014
Fall 2013
Fall 2012

How Print Works! Can Help You Capture “The Power of Paper & Print” (Video)

In a time of compelling alternative forms of communication, print on paper works – and works well, especially when paired with the right media mix. If you are looking for compelling statistics and talking points on how to sell more paper, print, value through the media mix or environmental issues, this is the resource for you. Domtar Printing Papers Account Managers are out sharing this content with Merchants, Printers, Designers and End Users.

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For more information email printworks@domtar.com or fill out the form below today.


References & Sources

We do a lot of research for every issue of Print Works! Select an issue below to discover some of our sources and links.

Fall 2015

1 http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond

2 http://www.digitalbuzzblog.com/ford-explorer-interactive-mobile-print-ads/

3 http://www.adweek.com/adfreak/solar-panel-inside-nivea-print-ad-generates-power-charge-your-cell-phone-149882

4 http://www.adweek.com/news/technology/postal-service-brings-augmented-reality-down-earth-99524

4 http://www.washingtonpost.com/blogs/federal-eye/wp/2014/12/01/postal-service-features-augmented-reality-in-holiday-app-heres-how-it-works/

5 http://www.experian.com/blogs/marketing-forward/2013/02/26/moving-from-multichannel-to-cross-channel-marketing/

6 http://www.dmnews.com/7-dos-and-donts-for-cross-channel-direct-mail-campaigns/article/338474/

7 http://www.myprintresource.com/article/12073774/direct-mail-best-practices

8 http://www.globalprinting.com/2013/05/13/advantages-and-uses-of-variable-data-printing/

9 http://www.dmnews.com/stamping-out-or-current-resident/article/335493/2/

10 http://digitalprinting.blogs.xerox.com/2014/06/05/the-need-for-vdp/#.U-Fcq_ldXyS

11 http://www.referralcandy.com/blog/revival-print-catalogs-ecommerce-marketing/

12 http://www.furnituretoday.com/article/519347-ethan-allen-finds-muses-new-book 

13 https://hbr.org/2015/02/why-the-print-catalog-is-back-in-style

14 http://www.npr.org/2014/12/11/369603493/heres-why-retailers-keep-sending-you-catalogs

15 http://www.mobilecommercedaily.com/why-retailers-print-catalogs-are-making-a-comeback

Infographic References:

http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond

http://compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/

http://expandedramblings.com/index.php/10-print-marketing-statistics-know/2/

https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing

http://www.b2cprint.com/what-statistics-say-about-printed-advertisements-effectiveness/

http://www.printisbig.com

http://printinthemix.com/research/show/117

http://synqera.com/blog/u-s-retail-survey-reveals-85-u-s-consumers-prefer-personalized-offers-reflecting-previously-purchased-shopping-habits/

http://www.statista.com/chart/1473/consumer-trust-in-advertising/

http://info.wordtechinc.com/blog/topic/direct-mail