The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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LATEST FROM THE BLUELINE BLOG

Customer Experience and the Rise of Print Marketing

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many...

Sustainability Beyond the Forest

Earlier this month over 100 countries celebrated World Environment Day, the date set aside by the UN to encourage the protection of our shared planet.  This year’s World Environment Day theme was similar to that of Earth Day 2018 – “Beat Plastic Pollution”. ...

3 Projects Enhanced by Heavyweight Papers

Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love. ...

Selecting the Right Paper for the Print Job

Selecting the right paper for a project shouldn’t be an afterthought. Yet for many creatives that’s exactly what happens. Designers begin with a concept and most dive right into the design phase, without giving much consideration to how the process of print itself will impact their design. ...

Differentiated Storytelling with Wake Forest University

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support...