The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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LATEST FROM THE BLUELINE BLOG

From the Gallery: 2016 RGD In-house Design Awards Book

I spent the first 12 years of my career as a graphic designer, working in-house. During that time, I received countless invitations to in-house design contests that were branded in a way that didn’t appeal to me. The typical visuals were created by someone who hadn’t thoroughly researched the design process and what appeals to in-house designers. Common themes included something that alluded to...

What Keeps Me Creatively Inspired?

As a design professional, it’s pretty easy to fall into a creative rut. Let’s face it, day in and day out of following corporate guidelines and templates or having the marketing folks ask for the 100th time “can we make the logo bigger?” will eventually dull your creative edge. ...

Trees Grow Paper How Fast?!

You’ve likely heard the mantras: “Go paperless, go green” or “Save trees,” the common calls to action to prevent deforestation. But the claims are misleading and, well, wrong. ...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

Unlock your Marketing SuperPowers with Print and Social

I’ve been in Marketing for over 18 years. My professional foundation was built on print. I’ve produced hundreds of print catalogs and omni-channel campaigns and can even remember collecting film advertisements.  I’ve also built social channels from the ground up with a collective reach of over 70k. I consider myself well versed in all channels to communicate a marketing message. Here’s...

Paper Weights – Knowing the Basics is a Must for the Design Process

When I first started as a spec rep, I was overwhelmed by all the paper terms. It was like a foreign language to me. And like learning a new language, there’s no better way to learn than just jumping right in. I spent a ton of time in the sample studio getting a feel for the basics. And one of the paper basics that has a huge impact on print design and production is paper weights. For the...