The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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The Domtar Collection of Fine Papers – We Make Paper So You Can Make a Choice.

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LATEST FROM THE BLUELINE BLOG

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

How to Spec the Right Paper for Digital Printing

Advances in technology have made things so much easier when it comes to printing, especially for creatives. And digital printing is one of those advances with options that just keep expanding. In addition to being able to produce print projects both economically and in smaller quantities, digital printing offers the creative professional more options than ever when it comes to the paper...

Digital Printing and Not So “Plain” Paper

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.  What was not obvious was that the “plain paper” was engineered for the technology and was not as “plain” as it...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...