Category: Uncategorized

Brand Storytelling: The Importance of Color

When developing brand standards, considering the psychology of color is incredibly important. In graphic design and branding, color is utilized as an emotional cue—it has the ability to affect the viewer’s perception of a brand or product, and it has a powerful effect on a person’s decisions and behaviors. The use of color in business and marketing plays a significant role in how a company...

Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies

So, we’ve already established how much I look forward to visiting the mailbox every day. Part of that anticipation is because I may subscribe to a minimum of 5 magazines at any given point (#magazineaddict).  From a personal and professional perspective, I like nothing better than a well-designed print magazine that tells a brand story. Used correctly, a print magazine can be a...

Don’t Judge a Book by Its Cover: Tech Savvy Teens Prefer Paper

I’m the mother of an 11-year-old. She’s not quite a teen-- more of a tween--but I can tell you her favorite activities are Minecraft, Harry Potter and reading. This kid is a voracious reader. At any one time, she is reading 3 to 5 books. Her bed is generally littered with her books and let’s not even discuss visiting the local bookstore. My wallet can’t take it. ...

Blueline Magazine Vol. 5 – Authenticity

Authenticity isn’t a new idea—but it might be more important than ever. Because in a world of computer-generated special effects, augmented reality and automated content, there’s still nothing quite as engaging as the truth. ...

Happy Thanksgiving from Blueline by Domtar!

Happy Thanksgiving from Blueline by Domtar®! We are so thankful to be a part of the graphic design and print communities, and for the creative and print professionals that trust the Domtar paper brands to convey important messages and explore creative possibilities. ...

Tried and True Non-Tech School Supplies

A new school year will start soon for many students and based off what I have witnessed on my recent shopping excursions; it would seem the back-to-school shopping frenzy is in full swing. ...

It’s the Year of the Horse for Domtar China

It’s the Year of the Horse for Domtar China Chinese New Year starts today – it is the first day of the Year of the Horse.  Therefore we would like to pay tribute to our colleagues at Domtar China by sharing a peek inside their paper...

Domtar’s Personal Care Division

Domtar's Personal Care Division You know about Domtar’s Printing Papers but did you know there is a whole other side to the fiber of Domtar? Let me introduce Domtar’s Personal Care Division. ...