Category: Tips and Techniques for Printers

3 Simple and Un-Selly Ways to Keep Print Customers Clicking on Your Website

Short of a direct search for “printing” in your local area, a specific product or service you offer or an investment in Google ad words, more than likely your site isn’t getting the organic traffic it could be.  Yes, SEO has a lot to do with this, but I am guessing most of you reading this are not responsible for that. So, let’s keep it real. ...

5 Critical Must-Have Conversations Between Printers and Designers

Since printing is, in essence, a custom manufacturing of a work of art, it’s worth the time of both the printer and designer to have early and open dialogue about the role that paper will play. Paper affects the final appearance of the design, the tactile experience of the recipient, the cost of shipping the piece and also the multiple steps of the manufacturing process. ...

Print Strategy: How I Used Print at My Last Job

Before I came to Domtar, I managed a Communications team that was responsible for three publications and numerous campaigns. We printed extensively. Way back in the day, I had a Spec rep that would visit me regularly and keep me up to date on the latest promotions and bring me awesome swatchbooks. Well, as we all know, times have changed. Here’s how I strategized print solutions in my last...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

Print Solutions: Scoring & Folding Basics

Adequate scoring prior to folding can make or break the quality of a finished piece. On heavier weight stocks, getting this right is critical to your project’s success.  Getting it wrong will lead to cracking and ruin an otherwise beautiful job. ...

Paper Storage: 6 Critical Tips for Best Print Results

For optimal print results, proper paper storage is a must. Paper is manufactured to tightly controlled moisture specifications with automated equipment. Due to the fact that paper contains water, it becomes a bit of a living organism and will respond to the elements that it is exposed to. Therefore, whether the paper that you use is for a convenience copier, a laser color printer, or a 40”...

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Print Solutions: Which Line Screen Should I Use on Uncoated Paper?

I'm often asked for details on how we print our Cougar® or Lynx® Opaque Ultra promotional pieces. These promotions were all printed using conventional 4-color offset printing equipment. We've printed rich black in a variety of ways through the years, all at the advice of the print professional we partner with for that particular project. We've also used a variety...

Four Tips For Creating Awesome Content

“Print doesn’t need saving; it is just that the market has shifted. Print used to be the active call to action, but now it is a gateway medium to digital media — and content is the core of being relevant today.” ...