Category: Tips and Techniques for Printers

Print Strategy: How I Used Print at My Last Job

Before I came to Domtar, I managed a Communications team that was responsible for three publications and numerous campaigns. We printed extensively. Way back in the day, I had a Spec rep that would visit me regularly and keep me up to date on the latest promotions and bring me awesome swatchbooks. Well, as we all know, times have changed. Here’s how I strategized print solutions in my last...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

Print Solutions: Scoring & Folding Basics

Adequate scoring prior to folding can make or break the quality of a finished piece. On heavier weight stocks, getting this right is critical to your project’s success.  Getting it wrong will lead to cracking and ruin an otherwise beautiful job. ...

Paper Storage: 6 Critical Tips for Best Print Results

For optimal print results, proper paper storage is a must. Paper is manufactured to tightly controlled moisture specifications with automated equipment. Due to the fact that paper contains water, it becomes a bit of a living organism and will respond to the elements that it is exposed to. Therefore, whether the paper that you use is for a convenience copier, a laser color printer, or a 40”...

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Print Solutions: Which Line Screen Should I Use on Uncoated Paper?

I'm often asked for details on how we print our Cougar® or Lynx® Opaque Ultra promotional pieces. These promotions were all printed using conventional 4-color offset printing equipment. We've printed rich black in a variety of ways through the years, all at the advice of the print professional we partner with for that particular project. We've also used a variety...

Four Tips For Creating Awesome Content

“Print doesn’t need saving; it is just that the market has shifted. Print used to be the active call to action, but now it is a gateway medium to digital media — and content is the core of being relevant today.” ...

Explore Lynx – 3 Tips for Taking it From Ordinary to WOW!

As you discovered from Vanécia's recent blog post, we just finished printing our latest Lynx Opaque Ultra promo, Explore Lynx.  Every time I walked into the pressroom to OK a press sheet, my first thought was WOW! The images are intense, the colors are vibrant, and the message is clear.  The only limit to what you can print on Lynx is your imagination. ...

What I Look for in a Printer

What do I look for in a printer? Seems like a relatively straight forward question but there is a lot that goes into it selecting the right printer for the right job and many factors need to be considered. Having purchased many different types of print, for most people when you get your mail or walk into a store and see the signage hanging from the ceiling, they have no idea how much work...