Category: Trends

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Marketing Media Mix and Budget Allocation

With the New Year quickly at our heels, marketing departments are facing tough questions regarding strategies, the planned marketing media mix and budget allocation for 2018. ...

A Look into the Paper Trends from 2017

As we approach the end of the year, it’s always fun to look back and see the patterns that emerged. 2017 was packed with paper trends across all mediums. ...

3 Key Multi-Generational Marketing Tips

What's your Multi-Generational Marketing Strategy?  This  is a question most marketers are now faced with as the communication channels become more blurred among each generation.  Deploying a multi-generational marketing strategy is vital to the...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...

Digital Printing and Not So “Plain” Paper

The Evolution of Digital Paper Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...