Category: Tips and Techniques for Designers

Expert Advice: Making Colors Pop on Uncoated Paper

Uncoated paper creates the perfect canvas for vibrant color, because the unreflective surface doesn’t detract from vivid color and beautiful detailed imagery. Never be afraid to cover the page with ink if you’re using a high-quality sheet like Cougar paper or Lynx Opaque Ultra — the vibrant, true-to-life color lets a printed piece speak for itself. ...

How to Spec the Right Paper for Digital Printing

Advances in technology have made things so much easier when it comes to printing, especially for creatives. And digital printing is one of those advances with options that just keep expanding. In addition to being able to produce print projects both economically and in smaller quantities, digital printing offers the creative professional more options than ever when it comes to the paper...

Digital Printing and Not So “Plain” Paper

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.  What was not obvious was that the “plain paper” was engineered for the technology and was not as “plain” as it...

Top 4 Project Planning Tips for your next Digital Print Project

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...

Every Major Print Project Needs a Squad

As a paper rep, I got to work with on a lot of different projects with creatives in every type of environment. Some were nightmares while others were unicorns, and it wasn’t because of the budget or deadline or type of project – although the stakes are much higher on a large-scale print project. But there was one thing made all the difference, especially when working on an important print piece...

Why Are People So Passionate About Paper?

When I tell non-industry people about what I do, they don’t always get it at first. I try to make it as simple as possible for them, usually something along the lines of “It’s like Birchbox but with print and paper samples.” As soon as they hear the word paper, almost always their eyes light up. “Paper?” or “Oh, I love paper,” is usually the next statement. And I can tell you first...

Heavyweight Papers – 3 Critical Attributes to Consider  

The paper you select for your printed piece is an essential component of your job.  Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message.  It is an important design element. ...

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...

The Psychology of Color and Brand Standards

The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print...

Design Strategy – The Impact of Color in a Printed Piece

It’s been said that we only have four seconds to make an impression. If that’s the case, marketers have their work cut out for them. Luckily, smart creatives know the value of print when it comes to helping brands connect with their audience. Due to its tactile nature, print is one of the most effective ways for brands to communicate its messaging. And when you combine the feel of print with...