Category: Tips and Techniques for Designers

Why Are People So Passionate About Paper?

When I tell non-industry people about what I do, they don’t always get it at first. I try to make it as simple as possible for them, usually something along the lines of “It’s like Birchbox but with print and paper samples.” As soon as they hear the word paper, almost always their eyes light up. “Paper?” or “Oh, I love paper,” is usually the next statement. And I can tell you first...

Heavyweight Papers – 3 Critical Attributes to Consider  

The paper you select for your printed piece is an essential component of your job.  Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message.  It is an important design element. ...

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...

The Psychology of Color and Brand Standards

The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print...

Design Strategy – The Impact of Color in a Printed Piece

It’s been said that we only have four seconds to make an impression. If that’s the case, marketers have their work cut out for them. Luckily, smart creatives know the value of print when it comes to helping brands connect with their audience. Due to its tactile nature, print is one of the most effective ways for brands to communicate its messaging. And when you combine the feel of print with...

Paper Weights – Knowing the Basics is a Must for the Design Process

When I first started as a spec rep, I was overwhelmed by all the paper terms. It was like a foreign language to me. And like learning a new language, there’s no better way to learn than just jumping right in. I spent a ton of time in the sample studio getting a feel for the basics. And one of the paper basics that has a huge impact on print design and production is paper weights. For the...

Brand Storytelling: The Importance of Color

When developing brand standards, considering the psychology of color is incredibly important. In graphic design and branding, color is utilized as an emotional cue—it has the ability to affect the viewer’s perception of a brand or product, and it has a powerful effect on a person’s decisions and behaviors. The use of color in business and marketing plays a significant role in how a company...

Make an Impact – Xerox Revolution Marketing Media Makes It Easy!

Whether you’re a marketer or a creative professional, you’ve undoubtedly been involved in the planning and promotion of an event. The affair could be anything from a tradeshow where you’re promoting a new product to an important internal meeting where you’d like to show the strides you’ve made in communicating your brand values. Whatever the case, you need event promotion that’s...

Seen by the Spec Rep – Astonishing New Digital Printing Techniques

It’s funny to think about the early days of digital printing, when the most exciting thing it had to offer was variable data. When digital printing first arrived on the print scene it provided a great solution to a big problem – short runs and limited budgets. But in the eyes of creatives, digital printing also meant they had to sacrifice quality and all the fun print techniques they loved...

5 Easy Steps to a Creative Work Environment

People tend to think of creativity in terms of artistic pursuits, but the ability to think creatively has benefits in problem-solving, too. Whether you’re a creative professional, printer or marketer, something as simple as altering your environment can have a positive impact on your ability to generate new ideas. ...