Category: Tips and Techniques for Designers

Blueline Magazine Vol. 7: Leading by Example

True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement. ...

Top Print Projects in Fall

What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...

Expert Advice: Proofs to Consider for Your Next Uncoated Paper Project

Visualizing a printed piece can be a daunting task, even for the most seasoned graphic designer. To ensure your printed piece is successful, we often tell designers to communicate with their printer, early and often. Proofs should be thought of as a vital communication tool in the creation of a printed piece—when proofs are involved; there should be no doubt that a designer and a printer are on...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...

Embossing Basics – Different Dies for Different Effects

We all love the way an embossed feature on a printed piece adds texture and highlights areas that warrant additional focus.  Understanding the options that are readily available will allow you to select the best fit to enhance your print design. ...

Expert Advice: Making Colors Pop on Uncoated Paper

Uncoated paper creates the perfect canvas for vibrant color, because the unreflective surface doesn’t detract from vivid color and beautiful detailed imagery. Never be afraid to cover the page with ink if you’re using a high-quality sheet like Cougar paper or Lynx Opaque Ultra — the vibrant, true-to-life color lets a printed piece speak for itself. ...

How to Spec the Right Paper for Digital Printing

Advances in technology have made things so much easier when it comes to printing, especially for creatives. And digital printing is one of those advances with options that just keep expanding. In addition to being able to produce print projects both economically and in smaller quantities, digital printing offers the creative professional more options than ever when it comes to the paper...

Digital Printing and Not So “Plain” Paper

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.  What was not obvious was that the “plain paper” was engineered for the technology and was not as “plain” as it...

Top 4 Project Planning Tips for your next Digital Print Project

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...