Category: Print Works!

Do You Digital?

It is probably an understatement to say that Digital Printing has evolved over the years. ...

The Epic Print Revival is Here

While I may be new to the paper industry, I’m not new to marketing or printing. In my short time at Blueline Magazine, I’ve had the opportunity to look at print and paper differently than how I used it before. I think what we are currently seeing in the industry is a rebirth of print but not just any kind of print design. It’s not designing something just because it looks good. It’s...

The Importance of Business Cards in the Digital Age

I admit it. Even before I started working for a paper company, one of the first things I looked at when given a business card was the paper, followed by the design. Even if this digital age, I can’t say that I’ve seen this particular tradition fade away. If anything, I think as print solutions have increased there are even more options for being cost-effective and creative with your signature...

PRINT SOLUTIONS: DIRECT MAIL CAPTIVATES THE CREATIVE CROWD

Imagine opening your mailbox to find an envelope full of Julie’s photos. Only you’re not Julie. In fact, you don’t even know Julie. But once you’ve had a chance to thumb through her pics, you’ll probably want to. Based on the handwritten notes on the back of each 4x6 print and the front of the photo lab envelope that they came in, she took an epic road trip to Tucson this summer to...

The Biggest Threat to the Future of Print

As the representative for Domtar at industry trade shows, I have the opportunity to attend many educational breakout sessions. One of the speakers that I found of real interest is Jacob M. Walker. He is CEO of CP Graphics in Tucson and has a candid, thought-provoking speaking and writing style. During the session, he invited attendees to share any of the information from his blog. One post that I...

Unlock your Marketing SuperPowers with Print and Social

I’ve been in Marketing for over 18 years. My professional foundation was built on print. I’ve produced hundreds of print catalogs and omni-channel campaigns and can even remember collecting film advertisements.  I’ve also built social channels from the ground up with a collective reach of over 70k. I consider myself well versed in all channels to communicate a marketing message. Here’s...