Category: Print Works!

Celebrities Expand Their Empire with Another Tried and True Method: The Magazine

Time and time again this year, I’ve seen celebrities expand their brands with a tried and true method: The Magazine. We’ve already discussed that print magazines are growing in 2017 and it’s a trend that is not slowing down, especially with celebs. It’s like there is some four-step process that goes something like this: ...

Dear Marketer, Drive Direct Mail Response with Handwriting

I.LOVE.MAIL. Ever since I was a small child one of my favorite activities has always been going to the mailbox to see what awaits. If it was hand addressed with a stamp on it then my happiness increased tenfold! Granted, I’m not a kid anymore but I still get excited about what arrives in the mail each day, especially if it is personalized directly to me. You may think, in today’s...

Just the Facts, Ma’am. 5 Stats on How Print Magazines are Growing in 2017

We’ve already established how much I love print magazines in Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies. And as an Editor of Blueline Magazine, I am a tad partial to the power of print magazines and how they can be used to tell your brand story. However, personal opinions and biases aside, the popularity of print magazines cannot be denied. Let me give you just the facts,

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

What’s My Name! How Personalization Campaigns Up Your Direct Mail Game

I was recently out of town on vacation and returned to a pile of mail. As I was sitting and sorting my mail, I put a postcard in the recycle pile. However, in that one instance, I saw something that grabbed my attention. It made me stop and interact with the postcard. Was it a deal? A Pottery Barn Catalog? No, it was my first name in big, bold type. I definitely did a double-take. Let me tell you...

Do You Digital?

It is probably an understatement to say that Digital Printing has evolved over the years. ...

The Epic Print Revival is Here

While I may be new to the paper industry, I’m not new to marketing or printing. In my short time at Blueline Magazine, I’ve had the opportunity to look at print and paper differently than how I used it before. I think what we are currently seeing in the industry is a rebirth of print but not just any kind of print design. It’s not designing something just because it looks good. It’s...

The Importance of Business Cards in the Digital Age

I admit it. Even before I started working for a paper company, one of the first things I looked at when given a business card was the paper, followed by the design. Even if this digital age, I can’t say that I’ve seen this particular tradition fade away. If anything, I think as print solutions have increased there are even more options for being cost-effective and creative with your signature...