Category: Design Trends

Design’s Role in the Rio 2016 Olympics

Design is a huge contributing factor to the success of many successful events and the Olympics are no exception. Like the athletes that have spent countless hours training for the event, many designers put in a lot of work behind the scenes, making sure the messaging and the creative coordinate perfectly with the location and event. Here's a bit of background on three iconic elements from...

The Role of Print and Paper in Advertising: A Multi-Industry Perspective

Having worked with multiple companies in a variety of industries, it’s interesting to see how each business views the role of print and marketing. Each company I’ve worked for certainly realized the importance of their marketing efforts, but each viewed it in its own unique way. All efforts were ever-changing, but one thing is constant across each company and industry: every organization...

Expectations vs. Reality – Working an In‐house Designer

 Jacquelynn is a freelance designer working at Domtar. She is a little bit obsessed with journals, handwriting, books and is excited for the opportunity to learn more about the paper that contributes to these things. When she isn’t designing for Domtar or fun, Jacquelynn enjoys cooking, filmmaking, and doing weird things to her hair. ...

My Wedding Invitation – How Paper and Print Set the Tone for the Event

 Jacquelynn is a freelance designer working at Domtar. She is a little bit obsessed with journals, handwriting, books and is excited for the opportunity to learn more about the paper that contributes to these things. When she isn’t designing for Domtar or fun, Jacquelynn enjoys cooking, filmmaking, and doing weird things to her hair. ...

Benefits of Communicating to Your #Printer Early in a Project

 Jacquelynn is a freelance designer working at Domtar. She is a little bit obsessed with journals, handwriting, books and is excited for the opportunity to learn more about the paper that contributes to these things. When she isn’t designing for Domtar or fun, Jacquelynn enjoys cooking, filmmaking, doing weird things to her hair. ...

Creating Work-Work Balance in One Easy Step

Work-life balance is defined as a concept including proper prioritizing between "work" and "lifestyle.” But for graphic designers, many of us also struggle with finding a work-work balance. That is, balancing the mundane tasks you have to do with finding time to excel on the projects that will actually help you learn, grow and push your creative skills to their limits. ...

Going to HOW – An In-House Designer’s Perspective

Going to HOW – An in-house designer’s perspective This is the fourth year I’ve had the privilege of going to HOW Design Live as part of the Domtar team. It’s one of my favorite events of the year and I am always excited to be able to start the...