Category: Design Perspectives

What Keeps Me Creatively Inspired?

As a design professional, it’s pretty easy to fall into a creative rut. Let’s face it, day in and day out of following corporate guidelines and templates or having the marketing folks ask for the 100th time “can we make the logo bigger?” will eventually dull your creative edge. ...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” While it’s no secret that most paper promotions aren’t cheap print production...

5 Easy Steps to a Creative Work Environment

People tend to think of creativity in terms of artistic pursuits, but the ability to think creatively has benefits in problem-solving, too. Whether you’re a creative professional, printer or marketer, something as simple as altering your environment can have a positive impact on your ability to generate new ideas. ...

4 Reasons Doodling is a Critical Design Tool

I’ve always been a fan of doodling. The margins of my notebooks are littered with winged skulls, really bad attempts at hand-lettering and a ton of other random scribbles and they are there for a reason. Whether I’m trying to solve a creative problem or trying to stay focused during a coma-inducing meeting, doodling in my notebook will ALWAYS be an important step in my creative process. ...

Design’s Role in the Rio 2016 Olympics

Design is a huge contributing factor to the success of many successful events and the Olympics are no exception. Like the athletes that have spent countless hours training for the event, many designers put in a lot of work behind the scenes, making sure the messaging and the creative coordinate perfectly with the location and event. Here's a bit of background on three iconic elements from...

The Role of Print and Paper in Advertising: A Multi-Industry Perspective

Having worked with multiple companies in a variety of industries, it’s interesting to see how each business views the role of print and marketing. Each company I’ve worked for certainly realized the importance of their marketing efforts, but each viewed it in its own unique way. All efforts were ever-changing, but one thing is constant across each company and industry: every organization...

Expectations vs. Reality – Working an In‐house Designer

 Jacquelynn is a freelance designer working at Domtar. She is a little bit obsessed with journals, handwriting, books and is excited for the opportunity to learn more about the paper that contributes to these things. When she isn’t designing for Domtar or fun, Jacquelynn enjoys cooking, filmmaking, and doing weird things to her hair. ...