Category: Design Perspectives

Challenges of An In-House Designer… Overcome!

A graphic designer has three career paths to follow, the freelancer, the agency designer and the in-house designer. Throughout your design career, you may get the opportunity to test out all three and hopefully find the right fit for you. Whichever design path you choose, you can bet there will be challenges as well as rewards. My in-house design experience has shown me that if you can see your...

The Digital Printing Advantage – An In-House Designer’s Perspective

I’ve worked as an in-house designer for most of my career. For teams like mine with small printing budgets and tight deadlines, digital printing has had immense value. Printing as a whole has been around for centuries. But, it wasn’t until the early 1990s that digital printing came on the scene. Unlike traditional offset printing the digital process eliminates the extra steps of creating...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

My Favorite 2017 HOW Design Session

Imagine 4 days filled with throngs of like-minded creative individuals connecting on so many levels while being recharged by some of the biggest personalities and speakers in the creative industry. This was the opportunity I was given when I attended the HOW Design Conference in May. If you’re a creative person, you definitely should convince your boss to let you go. This conference is the...

To Trend or Not to Trend?

There are many sites out there that will tell you what is trending this year. Have you ever wondered who this mysterious trendsetter is? Is there some master craftsman that unleashes his or her genius on the world of design or is it more than one source that that sets the “trend train” in motion? By definition, a trend is “a social process in which style or taste changes.” Usually, these...

What Keeps Me Creatively Inspired?

As a design professional, it’s pretty easy to fall into a creative rut. Let’s face it, day in and day out of following corporate guidelines and templates or having the marketing folks ask for the 100th time “can we make the logo bigger?” will eventually dull your creative edge. ...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” While it’s no secret that most paper promotions aren’t cheap print production...

5 Easy Steps to a Creative Work Environment

People tend to think of creativity in terms of artistic pursuits, but the ability to think creatively has benefits in problem-solving, too. Whether you’re a creative professional, printer or marketer, something as simple as altering your environment can have a positive impact on your ability to generate new ideas. ...

4 Reasons Doodling is a Critical Design Tool

I’ve always been a fan of doodling. The margins of my notebooks are littered with winged skulls, really bad attempts at hand-lettering and a ton of other random scribbles and they are there for a reason. Whether I’m trying to solve a creative problem or trying to stay focused during a coma-inducing meeting, doodling in my notebook will ALWAYS be an important step in my creative process. ...