Category: Paper Specification

Selecting the Right Paper for the Print Job

Selecting the right paper for a project shouldn’t be an afterthought. Yet for many creatives that’s exactly what happens. Designers begin with a concept and most dive right into the design phase, without giving much consideration to how the process of print itself will impact their design. ...

Paper Brightness, Basis Weight, Opacity

What do these specifications mean? It’s no secret that the specifications on copy paper are not always the clearest. Paper Brightness? Basis weight? Opacity? What do those all mean? Are they even important? ...

How to Read a Paper Swatchbook

When it comes to designing for print, there is one tool that is essential to helping insure a smooth press run – the paper swatchbook. Unfortunately, many creatives wait to the end of the process to consult this mighty little book – when in fact, starting with the swatchbook can eliminate many headaches. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper Brand!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper brand to tell your brand story? ...

Back to Print Basics Part II: 5 Tips Before You Hit “Send”

When it comes to print projects, you can pretty much predict the how the production process will go based on how much prep was done ahead of time. It’s like that old carpentry proverb, “measure twice, cut once.” There’s a lot of wisdom to this. But in our on-demand, convenience-driven culture it’s easy to eschew that advice as outdated and unnecessary. And that would be a big mistake,

Cougar Paper – 45 Years and Still Evolving!

I am always pleasantly surprised when I attend a gathering of printers and designers – everyone recognizes and LOVES Cougar.  It makes me smile when I am told that Domtar products are very good, but the preferred paper is from “that Cougar mill."  They seem confused when I reply with a smile and a thank you! We work very hard to make sure that Cougar retains that brand loyalty as...

Warm Things Up on Lynx® Cream White

The possibilities to explore new ideas and expand your creativity should be limitless. And when your printed piece needs an extra boost, look to Lynx® Cream White Our new promotion for Lynx® Cream White uses vivid imagery to showcase how this new cream white paper shade can amplify warm tones and add interest to photographs and graphical...