Category: Ideas & Inspirations

Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...

Tips for Augmented Reality and Your Print Strategy

While attending Print17 - Graph Expo in Chicago earlier this year I learned new information about print strategy and Augmented Reality through a Learning Experience session co-led by Cindy Walas and Kevin Keane.  Cindy spent close to 30 years as a print production director before forming her own consulting company.  Kevin has run organizations in the global graphic arts for 30 years, is an...

It’s More Than Just a Print Design

Print Design demanding attention in 2018?  Print design can include any of the following: shopping catalogs, direct mail, magazines, newspaper, bulletins, you name it! It's a printed piece of work that communicates and informs about a product,

Coordinating with Colored Paper

Using colored paper provides an eye-pleasing and creative solution to your organization woes I don’t know about you, but the number of emails, proofs and proposals that come across my desk can be a bit overwhelming at times. In addition to this, I am also faced with dilemma of figuring out...

Working 9 to 5: The History of Labor Day

Americans are known and celebrated for many things. Grit, determination and a passion for hard work are ingrained in the backbone of the American work ethic. These inherent qualities are what has propelled our country to greatness over the past 100 years. It’s the celebration of the American worker that created the holiday that is known today as “Labor Day.” As we observe Labor Day, we...

Life, Liberty & the Pursuit of Paper: The Declaration of Independence Reimagined in 2017

The Declaration of Independence. This pivotal document laid the ground work for our country and conveyed the ideals on which the United States was founded and the reasons for separation from Great Britain. Back in 1776, paper was a much different substrate than it is today. The Declaration was written on parchment, which was the paper of choice for ceremonial documents. Let’s imagine, if you...

Put It on a Postcard: Join Domtar’s Summer Campaign

It’s always great to find the perfect souvenir to commemorate a vacation. While social media posts are one way to document a vacation, nothing beats sending and receiving a postcard with a picture of an amazing landmark or sight.  Postcards are inexpensive, fun to send and receive, and easy to store. It might even be a collectors’ item someday. ...

Paper and the Symbolism of Poppies

Many of us associate Memorial Day with a day off, barbecues and the opening of the pool. However, Memorial Day has a much deeper meaning, which is remembering the people who died while serving in the country’s armed forces. One of the ways in which we remember the sacrifice of so many is the red crepe poppy. The American Legion Auxiliary, the world’s largest women’s patriotic service...

4 Reasons Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...