Category: Ideas & Inspirations

Cinco de Mayo: A Celebration of History and Culture

Every year, on the fifth of May across the United States, Americans and Mexican immigrants prepare for a celebration with sombreros, chips and salsa and cervezas. Cinco de Mayo, a holiday that celebrates Mexico’s victory over France in 1862 is just another day in Mexico, like President’s Day.  In the United States, it has become a much anticipated day, celebrating the Mexican culture...

Form Follows Function: Blueline Magazine Vol. 08

"Form follows function," These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this print magazine issue of Blueline Magazine Vol. 08, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each...

Flipping for Print: Xerox® Revolution™ FunFlip®

Got a cool idea but no time to start from scratch? Today’s print landscape offers many options for easy to assemble dimensional products – all of which leave a lasting impression.  The Xerox® Revolution™ FunFlip® is a unique, inventive way to share information. ...

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...

Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...

Tips for Augmented Reality and Your Print Strategy

While attending Print17 - Graph Expo in Chicago earlier this year I learned new information about print strategy and Augmented Reality through a Learning Experience session co-led by Cindy Walas and Kevin Keane.  Cindy spent close to 30 years as a print production director before forming her own consulting company.  Kevin has run organizations in the global graphic arts for 30 years, is an...

It’s More Than Just a Print Design

Print Design demanding attention in 2018?  Print design can include any of the following: shopping catalogs, direct mail, magazines, newspaper, bulletins, you name it! It's a printed piece of work that communicates and informs about a product,