Category: Out and About

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Digital Print in the Media Mix: Project Peacock Bay Area Wrap-up

When you say the word “technology,” does paper and digital print come to mind? If not, then you’re behind the times. Whether you’re printing inkjet or toner, the right digital printing and paper combination can deliver a customized message to your audience that is delightful, memorable and in-sync with all aspects of your brand. ...

Forest Certification 101

Much of the world is under the misconception that paper is a wasteful, environmentally irresponsible product. But the opposite is true. ...

Digital Print Takes the Windy City: Project Peacock Chicago Wrap-up

Whether you’re talking toner or inkjet, there’s no doubt that digital printing is moving at full speed. From the printing equipment, to various digital paper options, to media mix must-haves like augmented reality—printing technology seems to be moving at the speed of light. ...

HOW Design LIVE 2017

Work will slow at agencies this week as over 3,000 of the most creative people on the planet are gathered in Chicago for the 2017 edition of HOW Design Live. These folks are investing three days in learning new skills, sharing ideas and growing their network of career buddies. ...

How to Navigate Change Big Brand Style

I had the opportunity to listen to Gerry O’Brion, the founder of What Big Brands Know.  O’Brion was the keynote speaker at the President’s Conference at the Printing Industries of America. Many of the attendees are executives from print solution providers throughout North America. O’Brion kicked off the session with how big brands navigate disruptive change. ...

What’s New at Dscoop

I admit it…..I love the smells and sounds of a conventional offset pressroom. I know it's weird but what can I say? Printing is in my blood. Coming to the Dscoop conference is always an eye opener for me. The equipment is so different than offset, yet the output has evolved over the years to be as good as, and sometimes better than, offset quality. ...

Embracing the Media Mix – Print’s Role in a Modern Marketing Process

My first Inbound 2016 conference experience has blown me away! This highly anticipated digital marketing event is still in full swing, but I already know I’ll leave with a greater understanding of digital marketing strategy, social media optimization and an incredible sense of marketing comradery. I’ll also leave with an even greater appreciation of print’s strengths and its role in the...