Category: Designer Spotlight

From the Gallery: 2016 RGD In-house Design Awards Book

I spent the first 12 years of my career as a graphic designer, working in-house. During that time, I received countless invitations to in-house design contests that were branded in a way that didn’t appeal to me. The typical visuals were created by someone who hadn’t thoroughly researched the design process and what appeals to in-house designers. Common themes included something that alluded to...

Media Mix Innovation at DscoopPhoenix

Dscoop is a cooperative annual event hosted by HP with attendees from every part of the digital print industry. There are print providers, equipment manufacturers, software developers, marketing consultants and paper manufacturers gathered in Phoenix this week to educate, share ideas and best practices to collectively grow in our field. My goal here is to “take you there” as I observe and...

From the Gallery: KAKEE Design Graphique Responsible Self-Promotions

In today’s world of mass-production, anything with a personal touch makes a statement. My fellow Blueline Blog contributor Tammy touched on this subject in a recent post titled Dear Marketer, Drive Direct Mail Responses With Handwritting where she discussed that even the use of a handwritten font can increase response, interaction and engagement. ...

From the Gallery: Olive & Sinclair – Peppermint Bark Packaging

Today’s From the Gallery feature actually came to us in the form of a holiday gift from our friend and Blueline Magazine alumni Twyla Lambert Clark of Nashville’s Lithographics. Vanécia Carr and I immediately fell in love with the rich red, subtle varnish and vintage inspired typography on the Olive and Sinclair Peppermint Bark Packaging. So, of course, we were overjoyed to learn that Cougar...

From the Gallery: Chasing Speed

Many companies choose to immortalize an accomplishment in print, but today’s From the Gallery feature tells an organization's brand story in such an epic fashion that it makes our heart race. Chasing Speed, designed by J. Walter Thompson Canada, produced by Anstey Bookbinding and Exodus Graphics Corp. and printed on Cougar paper 80 lb. Text, Smooth finish, is incredibly well-concepted and...

Paper Source’s Three Keys to Brand Messaging Success

Over the past three decades, Paper Source has grown from a small, quirky boutique to a successful chain operating across the U.S. — they’re on track to open their 120th store by 2017. The keys to remaining true to their brand values are simple: stay authentic, remember the mission and invest in a world-class design team. ...

From the Gallery: Aquinas College Viewbook

Here at Blueline By Domtar®, we absolutely love how many colleges and universities trust Cougar® and Lynx® Opaque Ultra to convey the important brand messages of their specific institutions. The Aquinas College Viewbook, designed by Stone + Steel Creative and Yellow Specs Design and printed on Cougar Smooth 100 lb. Cover and Text, is another...

Print’s Critical Role at The Country Music Hall of Fame

The Country Music Hall of Fame and Museum has been called “The Smithsonian of Country Music” because of its unrivaled collection of more than 2.5 million artifacts and its dedication to preserving the history of talented country music artists. The creative department for the museum is unique in that it designs and produces exhibits internally, rather than outsourcing the work. The team also...

Gallery Spotlight: EMERGENCE – Graphic Design Senior Exhibition

Sophisticated design, smart typography, restrained color palette, and a slight optical illusion—you might be surprised to learn that such a mature design comes from students. EMERGENCE, the theme for the 2015 Graphic Design Senior Exhibition at Sam Houston University, is no doubt a fitting title for such an event. As Professor Anthony Watkins (who’s work has also appeared in our Blueline...

Gallery Spotlight: UofTMed

It’s no secret that we’re huge fan of magazines over here at Blueline by Domtar® - especially magazines that can be dubbed as unexpected showpieces. This featured submission from University of Toronto Medicine, a recent winner of the RGD In-House Design Awards printed on Lynx® Opaque Ultra, definitely falls into this category. Instead of going the usual route as...