Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Cinco de Mayo: A Celebration of History and Culture

Every year, on the fifth of May across the United States, Americans and Mexican immigrants prepare for a celebration with sombreros, chips and salsa and cervezas. Cinco de Mayo, a holiday that celebrates Mexico’s victory over France in 1862 is just another day in Mexico, like President’s Day.  In the United States, it has become a much anticipated day, celebrating the Mexican culture...

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

Learning About Deforestation on Earth Day

Known as the world’s largest environmental movement, Earth Day is just around the corner.  And while the 2018 Earth Day theme is End Plastic Pollution, a central focus continues to be combatting deforestation. ...

Paper Brightness, Basis Weight, Opacity

What do these specifications mean? It’s no secret that the specifications on copy paper are not always the clearest. Paper Brightness? Basis weight? Opacity? What do those all mean? Are they even important? ...

Domtar Collection of Inkjet Paper for Transactional and Direct Mail

Flawless Performance. Outstanding Results. Domtar is proud to announce a new inkjet paper promotion for The Domtar Collection of Inkjet Papers for Transactional and Direct Mail Printing. Designed with the transactional printer in mind, this promotion features blank and printed samples that showcase the potential every inkjet paper brand in this collection has to offer. Featuring superior...

Dscoop 2018: Unleashing Print Recap

The 13th annual Dscoop conference took place March 25-28 at the Gaylord Convention Center in Dallas, Texas. It’s a gathering hosted by HP and supported by partners, like Domtar, whose products interact with HP’s array of digital printing equipment.  The 4-day event functions as a place to network, learn and witness digital printing presses in action. The showcase room features partner...

Why the World Needs Today’s Designer to Be More

I’ve always been a huge fan of Debbie Millman. It goes without saying that I admire her work—concerning her sophisticated graphic design work alone it’s clear that Millman is a talented individual. But what sets Millman apart from many designers is her willingness to mentor others in the graphic design community. From her incredibly popular Design Matters podcasts, to her honest...

Form Follows Function: Blueline Magazine Vol. 08

"Form follows function," These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this print magazine issue of Blueline Magazine Vol. 08, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each...

How to Read a Paper Swatchbook

When it comes to designing for print, there is one tool that is essential to helping insure a smooth press run – the paper swatchbook. Unfortunately, many creatives wait to the end of the process to consult this mighty little book – when in fact, starting with the swatchbook can eliminate many headaches. ...