Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Top Print Projects in Fall

What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...

Celebrities Expand Their Empire with Another Tried and True Method: The Magazine

Time and time again this year, I’ve seen celebrities expand their brands with a tried and true method: The Magazine. We’ve already discussed that print magazines are growing in 2017 and it’s a trend that is not slowing down, especially with celebs. It’s like there is some four-step process that goes something like this: ...

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Dear Marketer, Drive Direct Mail Response with Handwriting

I.LOVE.MAIL. Ever since I was a small child one of my favorite activities has always been going to the mailbox to see what awaits. If it was hand addressed with a stamp on it then my happiness increased tenfold! Granted, I’m not a kid anymore but I still get excited about what arrives in the mail each day, especially if it is personalized directly to me. You may think, in today’s...

Expert Advice: Proofs to Consider for Your Next Uncoated Paper Project

Visualizing a printed piece can be a daunting task, even for the most seasoned graphic designer. To ensure your printed piece is successful, we often tell designers to communicate with their printer, early and often. Proofs should be thought of as a vital communication tool in the creation of a printed piece—when proofs are involved; there should be no doubt that a designer and a printer are on...

Working 9 to 5: The History of Labor Day

Americans are known and celebrated for many things. Grit, determination and a passion for hard work are ingrained in the backbone of the American work ethic. These inherent qualities are what has propelled our country to greatness over the past 100 years. It’s the celebration of the American worker that created the holiday that is known today as “Labor Day.” As we observe Labor Day, we...