Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper to tell your brand story? ...

Elevate Your InDesign Game with CreativEdge™

At Blueline, we strive to be a resource for ideas that we feel will benefit the design and print community.  We are fortunate to get a wide angle view as we interact with businesses across North America throughout the year.  One of the themes we often promote is that our industry should not fear digital means of communication but embrace it and collectively learn how to utilize it with print...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...

Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...

Back to Print Basics Part II: 5 Tips Before You Hit “Send”

When it comes to print projects, you can pretty much predict the how the production process will go based on how much prep was done ahead of time. It’s like that old carpentry proverb, “measure twice, cut once.” There’s a lot of wisdom to this. But in our on-demand, convenience-driven culture it’s easy to eschew that advice as outdated and unnecessary. And that would be a big mistake,

Back to Print Basics Part I: 5 Tips to Remember

With more time dedicated to design destined for electronic consumption in both formal education and work application, there is room for training on how to best design for print.  Whether you're new to designing for print or a seasoned veteran, remembering these basic tips can save you time and money. Chris Hageman, an industry veteran andOperations/Sales Manager for JMaxx  shared a few...