Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Forest Certification 101

Much of the world is under the misconception that paper is a wasteful, environmentally irresponsible product. But the opposite is true. ...

Challenges of An In-House Designer… Overcome!

A graphic designer has three career paths to follow, the freelancer, the agency designer and the in-house designer. Throughout your design career, you may get the opportunity to test out all three and hopefully find the right fit for you. Whichever design path you choose, you can bet there will be challenges as well as rewards. My in-house design experience has shown me that if you can see your...

The Paper for Everywhere – Never Tear

It’s no secret that in-plant print shops are extremely important to the schools and universities they serve.  Their purpose has gone beyond just putting ink on paper, with them now serving as integral parts of campus life. ...

Expert Advice: Making Colors Pop on Uncoated Paper

Uncoated paper creates the perfect canvas for vibrant color, because the unreflective surface doesn’t detract from vivid color and beautiful detailed imagery. Never be afraid to cover the page with ink if you’re using a high-quality sheet like Cougar paper or Lynx Opaque Ultra — the vibrant, true-to-life color lets a printed piece speak for itself. ...

From the Gallery: Oberlin Illuminated

In a recent post, we featured the Hawken School Stirn Hall Sales Packet—the Design Winner of Millcraft’s Rediscover Cougar event. Oberlin Illuminated, designed by Oberlin College and printed by Oliver Printing and Packaging Company, was the Print Winner. Oberlin College describes itself as “a beacon of light that provides a setting in which energy, creativity and progress are cultivated...

Chasing Speed Custom Book: How Print Design Commemorates Team Penske’s 50th Anniversary

With the most Indianapolis 500 victories of any team in auto-racing history, Team Penske has been chasing speed since 1958—and when its sponsor, Pennzoil, wanted to commemorate the team’s 50th anniversary, they needed a winning idea, fast. The company’s agency, J. Walter Thompson of Toronto, could have ordered trophies or filmed a video to mark the milestone—but instead, they turned to...

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

How to Spec the Right Paper for Digital Printing

Advances in technology have made things so much easier when it comes to printing, especially for creatives. And digital printing is one of those advances with options that just keep expanding. In addition to being able to produce print projects both economically and in smaller quantities, digital printing offers the creative professional more options than ever when it comes to the paper...

Digital Printing and Not So “Plain” Paper

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.  What was not obvious was that the “plain paper” was engineered for the technology and was not as “plain” as it...