Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Intersection of Tech and Forestry – Windsor Paper Mill

Domtar's Windsor Paper Mill continues to support the local community with new innovation making this the intersection of tech and forestry This year, millions of Canadians celebrated the country’s sesquicentennial, that is, the country’s 150th anniversary. That means the Confederation that unified modern-day Canada happened way back...

Help Print Trend the Planet–Celebrate International Print Day!

This Wednesday, October 18 is International Print Day. This year’s theme is THE PRINT EXPERIENCE. Using the #IPD17 hashtag, you can join print lovers from around the world in declaring your love for print and meeting other like-minded professionals through social media. Feel free to share what you think makes print a beloved and invaluable part of today’s media mix. ...

Imagine A World Without the USPS

When was the last time you received a letter in the mail or a card, “Just Because”? A world without the USPS would make this an easy reality for us. Despite the growth and popularity of online interaction, I’m sure most of us would say that receiving a letter or a card from an old friend would be a welcome surprise. Now, can you imagine not...

Cougar Paper – 45 Years and Still Evolving!

I am always pleasantly surprised when I attend a gathering of printers and designers – everyone recognizes and LOVES Cougar.  It makes me smile when I am told that Domtar products are very good, but the preferred paper is from “that Cougar mill."  They seem confused when I reply with a smile and a thank you! We work very hard to make sure that Cougar retains that brand loyalty as...

Warm Things Up on Lynx® Cream White

The possibilities to explore new ideas and expand your creativity should be limitless. And when your printed piece needs an extra boost, look to Lynx® Cream White Our new promotion for Lynx® Cream White uses vivid imagery to showcase how this new cream white paper shade can amplify warm tones and add interest to photographs and graphical...

Blueline Magazine Vol. 7: Leading by Example

True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement. ...

How Young People Are Revolutionizing the Print Industry

Call it what you like—the next wave, Gen Y, Millennial—the under 30 age group is coming up and changing everything. They’re hungry, they’re curious and best of all, they’re interested in print. They’re the future of this industry, and though this generation tends to eschew traditional leadership structures, one woman has created a group to bring them together and help them build...

Designing for Positive Change Through Print and Paper

Bronx Lighthouse Charter School Improves Parent Engagement through Print and Paper During a recent road trip to Kansas City, my host – Marie Langdon from Midland Paper, set up a visit with the enthusiastic team from REACTOR design studio to discuss the power of print and paper. ...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...

Fans of Cougar Spotlight – Trozzolo Communications

 “Accelerate to the finish line” Type 1 diabetes (also referred to as Juvenile diabetes) is an autoimmune disorder in which the pancreas stops producing insulin. There is nothing a person can do to prevent the disease nor is there...