Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Brand Storytelling: The Importance of Color

When developing brand standards, considering the psychology of color is incredibly important. In graphic design and branding, color is utilized as an emotional cue—it has the ability to affect the viewer’s perception of a brand or product, and it has a powerful effect on a person’s decisions and behaviors. The use of color in business and marketing plays a significant role in how a company...

How to Navigate Change Big Brand Style

I had the opportunity to listen to Gerry O’Brion, the founder of What Big Brands Know.  O’Brion was the keynote speaker at the President’s Conference at the Printing Industries of America. Many of the attendees are executives from print solution providers throughout North America. O’Brion kicked off the session with how big brands navigate disruptive change. ...

Decoding the Glut of Sustainability Logos

We are a logo loving world, and for good reason. Logos telepath important details about a company such as who they are, what they do and what they value. They also shed light on what the product is capable of doing for the consumer or even the earth. ...

Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies

So, we’ve already established how much I look forward to visiting the mailbox every day. Part of that anticipation is because I may subscribe to a minimum of 5 magazines at any given point (#magazineaddict).  From a personal and professional perspective, I like nothing better than a well-designed print magazine that tells a brand story. Used correctly, a print magazine can be a...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...

Make an Impact – Xerox Revolution Marketing Media Makes It Easy!

Whether you’re a marketer or a creative professional, you’ve undoubtedly been involved in the planning and promotion of an event. The affair could be anything from a tradeshow where you’re promoting a new product to an important internal meeting where you’d like to show the strides you’ve made in communicating your brand values. Whatever the case, you need event promotion that’s...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” While it’s no secret that most paper promotions aren’t cheap print production...

Don’t Judge a Book by Its Cover: Tech Savvy Teens Prefer Paper

I’m the mother of an 11-year-old. She’s not quite a teen-- more of a tween--but I can tell you her favorite activities are Minecraft, Harry Potter and reading. This kid is a voracious reader. At any one time, she is reading 3 to 5 books. Her bed is generally littered with her books and let’s not even discuss visiting the local bookstore. My wallet can’t take it. ...