Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Every Major Print Project Needs a Squad

As a paper rep, I got to work with on a lot of different projects with creatives in every type of environment. Some were nightmares while others were unicorns, and it wasn’t because of the budget or deadline or type of project – although the stakes are much higher on a large-scale print project. But there was one thing made all the difference, especially when working on an important print piece...

NEW! Lynx Digital Super Smooth

If you haven’t heard already, there’s an exciting new addition to the Domtar Collection of Digital Printing Papers: Lynx Digital Super Smooth. This digital uncoated sheet is built to perform and features excellent detail and vivid color reproduction with a luxurious super smooth finish, allowing you to push the boundaries of digital print. The combination of workhorse strength, no-nonsense...

Let Our Paper do the Heavy Lifting For You

There are many applications where a print project requires a cover weight paper to be used. It can be for protection, ease of binding to hold together multiple pages of text weights or it can be for standalone usage, like a card, poster or presentation folder.  Whenever this need arises and the job calls for uncoated options, Domtar has a smorgasbord of options to consider. ...

Do You Digital?

It is probably an understatement to say that Digital Printing has evolved over the years. ...

The Epic Print Revival is Here

While I may be new to the paper industry, I’m not new to marketing or printing. In my short time at Blueline Magazine, I’ve had the opportunity to look at print and paper differently than how I used it before. I think what we are currently seeing in the industry is a rebirth of print but not just any kind of print design. It’s not designing something just because it looks good. It’s...

Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

Put It on a Postcard: Join Domtar’s Summer Campaign

It’s always great to find the perfect souvenir to commemorate a vacation. While social media posts are one way to document a vacation, nothing beats sending and receiving a postcard with a picture of an amazing landmark or sight.  Postcards are inexpensive, fun to send and receive, and easy to store. It might even be a collectors’ item someday. ...

My Favorite 2017 HOW Design Session

Imagine 4 days filled with throngs of like-minded creative individuals connecting on so many levels while being recharged by some of the biggest personalities and speakers in the creative industry. This was the opportunity I was given when I attended the HOW Design Conference in May. If you’re a creative person, you definitely should convince your boss to let you go. This conference is the...

3 Simple and Un-Selly Ways to Keep Print Customers Clicking on Your Website

Short of a direct search for “printing” in your local area, a specific product or service you offer or an investment in Google ad words, more than likely your site isn’t getting the organic traffic it could be.  Yes, SEO has a lot to do with this, but I am guessing most of you reading this are not responsible for that. So, let’s keep it real. ...