Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

How Paper Shade Can Impact Your Print Project

When it comes to adding a pop of color to your print projects, paper provides some of the biggest bang for your buck. When the paper shade is considered early in the design process, paper can actually be the “fifth” color in a four-color print project – sort of a bonus color. ...

The Science Behind Testing Paper

This is 1 of a multi-series blog about the science behind testing paper.  We will share some insights to how Domtar Paper Geeks test paper and how it affects your print projects.  ...

What is a Press Check and When to Use it

In the current print edition of our Blueline magazine, we feature an interview with Marina Joyce.  She has written and published a book titled “Designing for Print” , a welcome resource for designers who work on print projects.  The book covers the topic in great detail and with Marina’s permission, we are sharing some of her thoughts on the idea of a press check. This blog is the...

Cougar® – A Force of Nature

Domtar’s 2011 promotion, Cougar® – A Force of Nature, stands out as an all-time favorite. Containing five posters printed on our premium paper brand that feature bold images of the natural world representing core characteristics of the Cougar brand—versatile, evolving, dominant, balanced and enduring—this promotion demonstrates both personality and performance. ...

Coated vs Uncoated Paper – When To Use Which

In the world of commercial print, the overwhelming majority of print projects are produced on either coated or uncoated paper. Each type of paper has its pros and cons relative to the project. And printers will typically have a preferred or “house” stock available in both types to accommodate numerous projects. One type of better isn’t necessarily “better” than the other, however...

The Power of Partnership

Domtar recently had the pleasure of sponsoring the Ricoh INTERACT event in Boulder, Colorado. Historically focused on inkjet printing technology, this year’s conference expanded to accommodate users of Ricoh inkjet, toner and wide format equipment. As a first-time attendee, I was pleased to see less of a focus on specific printing technologies and more on.” With sessions that challenged the...

The ABC’s of Office Productivity

If you are anything like the kick-butt administrative professionals in our office, your responsibilities go beyond just ordering office supplies. The projects you are faced with on a daily basis are wide and varied, requiring you to be agile and efficient. ...

The Declaration of Print

We hold these truths to be self-evident, that all design is not equal, but that all creatives are endowed with certain unalienable rights, that among these are the pursuit of creativity, printing and paper. To secure these rights, innovation and ideas are instituted among creatives, deriving their powers from pencil and sketchbook and brought to life through their imagination. To prove this, let...

Designing for Digital Marketing Media

With technology changing so quickly, designing for digital marketing media has become an expectation.  From interactive websites to animated videos and 3D effects, it’s difficult not to be fascinated with the capabilities and talent behind these creations.  Despite the cool factor, if a website, video or social post does not achieve the goals and objectives set for that design, the...