Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...

4 Reasons Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...

From the Gallery: Hawken School Stirn Hall Sales Packet

In case you missed all the buzz on the Blueline By Domtar Instagram feed, our valued partner Millcraft Paper recently held a competition in the Cleveland, OH area called Rediscover Cougar®. At this event, printers and designers submitted various types of projects they had previously printed on Cougar paper. When judging the pieces, both Millcraft Paper and Domtar...

The Psychology of Color and Brand Standards

The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print...

HOW Design LIVE 2017

Work will slow at agencies this week as over 3,000 of the most creative people on the planet are gathered in Chicago for the 2017 edition of HOW Design Live. These folks are investing three days in learning new skills, sharing ideas and growing their network of career buddies. ...

To Trend or Not to Trend?

There are many sites out there that will tell you what is trending this year. Have you ever wondered who this mysterious trendsetter is? Is there some master craftsman that unleashes his or her genius on the world of design or is it more than one source that that sets the “trend train” in motion? By definition, a trend is “a social process in which style or taste changes.” Usually, these...

PRINT SOLUTIONS: DIRECT MAIL CAPTIVATES THE CREATIVE CROWD

Imagine opening your mailbox to find an envelope full of Julie’s photos. Only you’re not Julie. In fact, you don’t even know Julie. But once you’ve had a chance to thumb through her pics, you’ll probably want to. Based on the handwritten notes on the back of each 4x6 print and the front of the photo lab envelope that they came in, she took an epic road trip to Tucson this summer to...