Blueline Magazine Vol. 5 – Authenticity

Authenticity isn’t a new idea—but it might be more important than ever. Because in a world of computer-generated special effects, augmented reality and automated content, there’s still nothing quite as engaging as the truth. ...

Printing Equipment: Find the Fit for Your Design Solution

When it comes to print design, it’s important to begin with the end in mind. The final design solution needs to sync with your customer research findings and your choice of printing equipment. I know, I know—when I was a designer and a printer would begin to rattle off their list of printing equipment, my eyes would quickly glaze over and I would lose interest. But with the recent advances...

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Brand Storytelling: Our 2016 Year in Review

All of our major accomplishments for 2017 can be summed up in two words: brand storytelling. For every major project we tackled this year, we began by focusing on the trust, utilization and emotional ties that our customers have for our paper brands. In doing so, we have had a great time creating inspiring and informative content to help our readers celebrate the power of print, paper and design. ...

Domtar’s Blueline Magazine Vol. 4: Designing in Harmony

Music is synonymous with creativity and self-expression. At the same time, music is also very effective communication. While music has been around much longer than modern design, there’s no question about the importance of print and paper to the experience of making, promoting and enjoying music. From gig posters and event signage to tour books and concert tickets, paper is the perfect...

Celebrate Print on Paper this International Print Day

At Domtar, we talk about print on paper daily, but it is especially rewarding when that turns into an international conversation. Today is International Print Day. and we are excited because this day gives us the global opportunity to tout the benefit of print and share our love of print with everyone. The theme of this year’s International Print Day is “Print Smart” and relates to sharing...

Live from GraphExpo 2016

As of yesterday, Graph Expo 2016 is officially up and running. The hum of equipment such as digital printing, inkjet printing, packaging, wide format (to name a few), was in full effect today in the Orange County Convention Center in Orlando, FL. Orlando is a nice change of scenery from Chicago, IL and so far, it appears that the location change hasn’t impacted attendance. ...

Explore Lynx – Lynx Opaque Ultra is Strong, Trusted, Ready

The thrill of exploration is that it doesn’t have an endpoint. Learning and growing beyond what once seemed impossible is how you thrive. And the greatest of these discoveries can be found in the places that have always been there – but haven’t been explored to their fullest potential. Explore Lynx is Domtar’s new paper promotion designed to showcase the full potential of...