The Declaration of Print

We hold these truths to be self-evident, that all design is not equal, but that all creatives are endowed with certain unalienable rights, that among these are the pursuit of creativity, printing and paper. To secure these rights, innovation and ideas are instituted among creatives, deriving their powers from pencil and sketchbook and brought to life through their imagination. To prove this, let...

The Power of Print in Higher Education

HOW PRINT CAN HELP YOUR SCHOOL STAND OUT The higher education market has become increasingly competitive in recent years as schools contend for prospective students. Students, however, aren’t the only audience that schools must reach.

Customer Experience and the Rise of Print Marketing

The customer experience is at the forefront of many marketing conversations. Customer expectations have changed so much in recent years with the rise of technology. While technology has evolved, some core principals haven’t changed and that is having a personal relationship with your customer. Print marketing excels in this area because it can be personalized, dynamic and it’s tactile. Many...

Differentiated Storytelling with Wake Forest University

Crafting highly customized communications is not for the faint of heart. Paper, production and design all play an essential role in the storyteller’s arsenal. Nowhere is this more prominent than higher education marketing. The pressure in this challenging market is even more pronounced because you have to talk to not only students but the community that composes a school’s broader support...

Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...

How Print Can Appeal to Multiple Generations

The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations. ...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Creative Spotlight: Capital One Canada In-House Design Team

Remember when an international corporate rebrand would be back page news? Those days are gone. Now, design is everywhere. In a time when individuals showcase their own lives like well-maintained brands, manicuring each post with precision, actual brands have to keep pace. That’s where in-house design departments, like Capital One Canada, come in. Get ready to have your eyes opened. ...

4 Tips for Selecting a Print Shop

It’s the start of a New Year. A natural time of change. One of those changes may include selecting a new print shop for your projects. As a marketer and creative, there are several factors that I look for in a print shop. What should you look for when selecting a new print shop? ...

Print Perceptions: A Look Back On Print in 2017

If I can give you one takeaway on the state of print in 2017 it’s this: Printing is in a constant state of evolution. We’ve come a long way since Johannes Gutenberg’s invention of the printing press in 1450. Whether it’s technology, equipment, paper or marketing, I think it’s safe to say we saw some interesting trends in print this past year. Here’s my take on the what stood out in...