The Epic Print Revival is Here

While I may be new to the paper industry, I’m not new to marketing or printing. In my short time at Blueline Magazine, I’ve had the opportunity to look at print and paper differently than how I used it before. I think what we are currently seeing in the industry is a rebirth of print but not just any kind of print design. It’s not designing something just because it looks good. It’s...

Put It on a Postcard: Join Domtar’s Summer Campaign

It’s always great to find the perfect souvenir to commemorate a vacation. While social media posts are one way to document a vacation, nothing beats sending and receiving a postcard with a picture of an amazing landmark or sight.  Postcards are inexpensive, fun to send and receive, and easy to store. It might even be a collectors’ item someday. ...

The Importance of Business Cards in the Digital Age

I admit it. Even before I started working for a paper company, one of the first things I looked at when given a business card was the paper, followed by the design. Even if this digital age, I can’t say that I’ve seen this particular tradition fade away. If anything, I think as print solutions have increased there are even more options for being cost-effective and creative with your signature...

Paper and the Symbolism of Poppies

Many of us associate Memorial Day with a day off, barbecues and the opening of the pool. However, Memorial Day has a much deeper meaning, which is remembering the people who died while serving in the country’s armed forces. One of the ways in which we remember the sacrifice of so many is the red crepe poppy. The American Legion Auxiliary, the world’s largest women’s patriotic service...

4 Reasons Why Moms Love Paper

As a mom, I’m always surrounded by paper. Some of it I don’t love such as the never-ending supply of permission slips and forms. However, as Mother’s Day approaches, I can tell you that paper is the medium of choice for children and how they illustrate their love and creativity for their mothers. ...

PRINT SOLUTIONS: DIRECT MAIL CAPTIVATES THE CREATIVE CROWD

Imagine opening your mailbox to find an envelope full of Julie’s photos. Only you’re not Julie. In fact, you don’t even know Julie. But once you’ve had a chance to thumb through her pics, you’ll probably want to. Based on the handwritten notes on the back of each 4x6 print and the front of the photo lab envelope that they came in, she took an epic road trip to Tucson this summer to...

Print Strategy: How I Used Print at My Last Job

Before I came to Domtar, I managed a Communications team that was responsible for three publications and numerous campaigns. We printed extensively. Way back in the day, I had a Spec rep that would visit me regularly and keep me up to date on the latest promotions and bring me awesome swatchbooks. Well, as we all know, times have changed. Here’s how I strategized print solutions in my last...

Unlock your Marketing SuperPowers with Print and Social

I’ve been in Marketing for over 18 years. My professional foundation was built on print. I’ve produced hundreds of print catalogs and omni-channel campaigns and can even remember collecting film advertisements.  I’ve also built social channels from the ground up with a collective reach of over 70k. I consider myself well versed in all channels to communicate a marketing message. Here’s...

Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies

So, we’ve already established how much I look forward to visiting the mailbox every day. Part of that anticipation is because I may subscribe to a minimum of 5 magazines at any given point (#magazineaddict).  From a personal and professional perspective, I like nothing better than a well-designed print magazine that tells a brand story. Used correctly, a print magazine can be a...

Don’t Judge a Book by Its Cover: Tech Savvy Teens Prefer Paper

I’m the mother of an 11-year-old. She’s not quite a teen-- more of a tween--but I can tell you her favorite activities are Minecraft, Harry Potter and reading. This kid is a voracious reader. At any one time, she is reading 3 to 5 books. Her bed is generally littered with her books and let’s not even discuss visiting the local bookstore. My wallet can’t take it. ...