Challenges of An In-House Designer… Overcome!

A graphic designer has three career paths to follow, the freelancer, the agency designer and the in-house designer. Throughout your design career, you may get the opportunity to test out all three and hopefully find the right fit for you. Whichever design path you choose, you can bet there will be challenges as well as rewards. My in-house design experience has shown me that if you can see your...

The Digital Printing Advantage – An In-House Designer’s Perspective

I’ve worked as an in-house designer for most of my career. For teams like mine with small printing budgets and tight deadlines, digital printing has had immense value. Printing as a whole has been around for centuries. But, it wasn’t until the early 1990s that digital printing came on the scene. Unlike traditional offset printing the digital process eliminates the extra steps of creating...

To Trend or Not to Trend?

There are many sites out there that will tell you what is trending this year. Have you ever wondered who this mysterious trendsetter is? Is there some master craftsman that unleashes his or her genius on the world of design or is it more than one source that that sets the “trend train” in motion? By definition, a trend is “a social process in which style or taste changes.” Usually, these...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...