To Trend or Not to Trend?

There are many sites out there that will tell you what is trending this year. Have you ever wondered who this mysterious trendsetter is? Is there some master craftsman that unleashes his or her genius on the world of design or is it more than one source that that sets the “trend train” in motion? By definition, a trend is “a social process in which style or taste changes.” Usually, these...

Load Your Gun – Research is Ammunition in the Design Process

The creative brief is in your hands… concepts are swirling about and you’re ready to blaze the trail with your amazing ideas and creative sensibilities. Whoa! Slow down, reign yourself in a bit and take the time to do your research. It can be easy for a graphic designer, whether seasoned or unsalted, to head off on a new project like a lone cowboy. I know this because I’ve done it. Years...