Marketing Media Mix and Budget Allocation

With the New Year quickly at our heels, marketing departments are facing tough questions regarding strategies, the planned marketing media mix and budget allocation for 2018. ...

It’s More Than Just a Print Design

Print Design demanding attention in 2018?  Print design can include any of the following: shopping catalogs, direct mail, magazines, newspaper, bulletins, you name it! It's a printed piece of work that communicates and informs about a product,

Thankful for a World With Paper

This year, I’m Thankful For a World with Paper because of the challenges I’ve faced. Whether those challenges were direct or indirect connections to paper, my professional career evolved in print and production. I've had some amazing mentors along the way who have played a pivotal role in the growth my professional career. ...

Imagine A World Without the USPS

When was the last time you received a letter in the mail or a card, “Just Because”? A world without the USPS would make this an easy reality for us. Despite the growth and popularity of online interaction, I’m sure most of us would say that receiving a letter or a card from an old friend would be a welcome surprise. Now, can you imagine not...

Direct Mail Strategy for the Holiday Season

Make Sure To Stand Out This Holiday Season The concept that direct mail is a marketing trend of the past is false.  Working under a tight budget is the ultimate concern and with the biggest sale season of the year approaching, it is important...