Brand Storytelling: The Importance of Color

When developing brand standards, considering the psychology of color is incredibly important. In graphic design and branding, color is utilized as an emotional cue—it has the ability to affect the viewer’s perception of a brand or product, and it has a powerful effect on a person’s decisions and behaviors. The use of color in business and marketing plays a significant role in how a company...

What’s New at Dscoop

I admit it…..I love the smells and sounds of a conventional offset pressroom. I know it's weird but what can I say? Printing is in my blood. Coming to the Dscoop conference is always an eye opener for me. The equipment is so different than offset, yet the output has evolved over the years to be as good as, and sometimes better than, offset quality. ...

Print Solutions: Scoring & Folding Basics

Adequate scoring prior to folding can make or break the quality of a finished piece. On heavier weight stocks, getting this right is critical to your project’s success.  Getting it wrong will lead to cracking and ruin an otherwise beautiful job. ...

Print Solutions: Which Line Screen Should I Use on Uncoated Paper?

I'm often asked for details on how we print our Cougar® or Lynx® Opaque Ultra promotional pieces. These promotions were all printed using conventional 4-color offset printing equipment. We've printed rich black in a variety of ways through the years, all at the advice of the print professional we partner with for that particular project. We've also used a variety...

Happy Thanksgiving from Blueline by Domtar!

Happy Thanksgiving from Blueline by Domtar®! We are so thankful to be a part of the graphic design and print communities, and for the creative and print professionals that trust the Domtar paper brands to convey important messages and explore creative possibilities. ...

Print Solutions: Preventing Ink Mottle

Here at Domtar, we receive countless print production questions on how we get our Cougar® and Lynx® Opaque Ultra uncoated paper promotions to look flawless. The good new is, we're committed to printing without trickery: all of the results we achieve can be reproduced using one of our high-quality uncoated papers and conventional printing equipment. With our insider...

Explore Lynx – 3 Tips for Taking it From Ordinary to WOW!

As you discovered from Vanécia's recent blog post, we just finished printing our latest Lynx Opaque Ultra promo, Explore Lynx.  Every time I walked into the pressroom to OK a press sheet, my first thought was WOW! The images are intense, the colors are vibrant, and the message is clear.  The only limit to what you can print on Lynx is your imagination. ...

4 Tips to Optimize Ink Drying

With today’s shorter lead times and quick turn expectations, ink drying in conventional offset printing can be critical to getting your job out the door on time. Many shops promise 24 hour turn-around on orders that may include printing 2-sides, cutting and shipping. ...