What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Informed Delivery: How the USPS Service Can Impact Your Direct Mail Campaign

In February 2017, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Why Choose Digital Printing?

As society immerses further into the digital age with information and knowledge exchanged at the tap of a button, the Printing Industry is developing the capacity to adapt to it. Digital printing is growing as consumers of print adapt to the convenience of reduced inventory, and use of variable data to make a more personal connection with their customers. For information like product brochures,

Let Our Paper do the Heavy Lifting For You

There are many applications where a print project requires a cover weight paper to be used. It can be for protection, ease of binding to hold together multiple pages of text weights or it can be for standalone usage, like a card, poster or presentation folder.  Whenever this need arises and the job calls for uncoated options, Domtar has a smorgasbord of options to consider. ...

5 Critical Must-Have Conversations Between Printers and Designers

Since printing is, in essence, a custom manufacturing of a work of art, it’s worth the time of both the printer and designer to have early and open dialogue about the role that paper will play. Paper affects the final appearance of the design, the tactile experience of the recipient, the cost of shipping the piece and also the multiple steps of the manufacturing process. ...

HOW Design LIVE 2017

Work will slow at agencies this week as over 3,000 of the most creative people on the planet are gathered in Chicago for the 2017 edition of HOW Design Live. These folks are investing three days in learning new skills, sharing ideas and growing their network of career buddies. ...