3 Key Multi-Generational Marketing Tips

What's your Multi-Generational Marketing Strategy?  This  is a question most marketers are now faced with as the communication channels become more blurred among each generation.  Deploying a multi-generational marketing strategy is vital to the...

The Versatility of Cougar

Your Paper Selection Matters On a late summer trip to Kansas City,  I was able to visit several design companies and commercial printers with Marie Langdon, of Midland Paper and Tom Grever, the Domtar rep who manages the...

Designing for Positive Change Through Print and Paper

Bronx Lighthouse Charter School Improves Parent Engagement through Print and Paper During a recent road trip to Kansas City, my host – Marie Langdon from Midland Paper, set up a visit with the enthusiastic team from REACTOR design studio to discuss the power of print and paper. ...

Fans of Cougar Spotlight – Trozzolo Communications

 “Accelerate to the finish line” Type 1 diabetes (also referred to as Juvenile diabetes) is an autoimmune disorder in which the pancreas stops producing insulin. There is nothing a person can do to prevent the disease nor is there...

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Why Choose Digital Printing?

As society immerses further into the digital age with information and knowledge exchanged at the tap of a button, the Printing Industry is developing the capacity to adapt to it. Digital printing is growing as consumers of print adapt to the convenience of reduced inventory, and use of variable data to make a more personal connection with their customers. For information like product brochures,

Let Our Paper do the Heavy Lifting For You

There are many applications where a print project requires a cover weight paper to be used. It can be for protection, ease of binding to hold together multiple pages of text weights or it can be for standalone usage, like a card, poster or presentation folder.  Whenever this need arises and the job calls for uncoated options, Domtar has a smorgasbord of options to consider. ...