Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Why Choose Digital Printing?

As society immerses further into the digital age with information and knowledge exchanged at the tap of a button, the Printing Industry is developing the capacity to adapt to it. Digital printing is growing as consumers of print adapt to the convenience of reduced inventory, and use of variable data to make a more personal connection with their customers. For information like product brochures,

Let Our Paper do the Heavy Lifting For You

There are many applications where a print project requires a cover weight paper to be used. It can be for protection, ease of binding to hold together multiple pages of text weights or it can be for standalone usage, like a card, poster or presentation folder.  Whenever this need arises and the job calls for uncoated options, Domtar has a smorgasbord of options to consider. ...

5 Critical Must-Have Conversations Between Printers and Designers

Since printing is, in essence, a custom manufacturing of a work of art, it’s worth the time of both the printer and designer to have early and open dialogue about the role that paper will play. Paper affects the final appearance of the design, the tactile experience of the recipient, the cost of shipping the piece and also the multiple steps of the manufacturing process. ...

HOW Design LIVE 2017

Work will slow at agencies this week as over 3,000 of the most creative people on the planet are gathered in Chicago for the 2017 edition of HOW Design Live. These folks are investing three days in learning new skills, sharing ideas and growing their network of career buddies. ...

The Biggest Threat to the Future of Print

As the representative for Domtar at industry trade shows, I have the opportunity to attend many educational breakout sessions. One of the speakers that I found of real interest is Jacob M. Walker. He is CEO of CP Graphics in Tucson and has a candid, thought-provoking speaking and writing style. During the session, he invited attendees to share any of the information from his blog. One post that I...

Strategies that Work for Successful Printers

In the most recent print edition of Blueline Magazine Joanne Gore, Director of Marketing for Avanti Systems, outlined ideas that successful printers embrace. During my career, I’ve interacted with many printers in the Midwest and over the last few months have met others from around North America. Here are the top trends I’ve witnessed taking hold in the commercial printing industry: ...

How to Navigate Change Big Brand Style

I had the opportunity to listen to Gerry O’Brion, the founder of What Big Brands Know.  O’Brion was the keynote speaker at the President’s Conference at the Printing Industries of America. Many of the attendees are executives from print solution providers throughout North America. O’Brion kicked off the session with how big brands navigate disruptive change. ...