Elevate Your InDesign Game with CreativEdge™

At Blueline, we strive to be a resource for ideas that we feel will benefit the design and print community.  We are fortunate to get a wide angle view as we interact with businesses across North America throughout the year.  One of the themes we often promote is that our industry should not fear digital means of communication but embrace it and collectively learn how to utilize it with print...

Back to Print Basics Part I: 5 Tips to Remember

With more time dedicated to design destined for electronic consumption in both formal education and work application, there is room for training on how to best design for print.  Whether you're new to designing for print or a seasoned veteran, remembering these basic tips can save you time and money. Chris Hageman, an industry veteran andOperations/Sales Manager for JMaxx  shared a few...

Tips for Augmented Reality and Your Print Strategy

While attending Print17 - Graph Expo in Chicago earlier this year I learned new information about print strategy and Augmented Reality through a Learning Experience session co-led by Cindy Walas and Kevin Keane.  Cindy spent close to 30 years as a print production director before forming her own consulting company.  Kevin has run organizations in the global graphic arts for 30 years, is an...

3 Key Multi-Generational Marketing Tips

What's your Multi-Generational Marketing Strategy?  This  is a question most marketers are now faced with as the communication channels become more blurred among each generation.  Deploying a multi-generational marketing strategy is vital to the...

The Versatility of Cougar

Your Paper Selection Matters On a late summer trip to Kansas City,  I was able to visit several design companies and commercial printers with Marie Langdon, of Midland Paper and Tom Grever, the Domtar rep who manages the...

Designing for Positive Change Through Print and Paper

Bronx Lighthouse Charter School Improves Parent Engagement through Print and Paper During a recent road trip to Kansas City, my host – Marie Langdon from Midland Paper, set up a visit with the enthusiastic team from REACTOR design studio to discuss the power of print and paper. ...

Fans of Cougar Spotlight – Trozzolo Communications

 “Accelerate to the finish line” Type 1 diabetes (also referred to as Juvenile diabetes) is an autoimmune disorder in which the pancreas stops producing insulin. There is nothing a person can do to prevent the disease nor is there...

What’s New at Print 17

After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas. ...

Informed Delivery: How the New USPS Service Can Impact Your Direct Mail Campaign

In February of this year, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...