Uncoated Paper Myths

There are many uncoated paper myths circling the industry, the important part is knowing what attributes will work to enhance a client’s print design and brand messaging – rather than detract from it.  Knowing how those papers will work with various printing equipment and post-press techniques is just as important.  With so many different offerings, the choice of paper becomes the scapegoat...

How Paper Shade Can Impact Your Print Project

When it comes to adding a pop of color to your print projects, paper provides some of the biggest bang for your buck. When the paper shade is considered early in the design process, paper can actually be the “fifth” color in a four-color print project – sort of a bonus color. ...

Coated vs Uncoated Paper – When To Use Which

In the world of commercial print, the overwhelming majority of print projects are produced on either coated or uncoated paper. Each type of paper has its pros and cons relative to the project. And printers will typically have a preferred or “house” stock available in both types to accommodate numerous projects. One type of better isn’t necessarily “better” than the other, however...

Selecting the Right Paper for the Print Job

Selecting the right paper for a project shouldn’t be an afterthought. Yet for many creatives that’s exactly what happens. Designers begin with a concept and most dive right into the design phase, without giving much consideration to how the process of print itself will impact their design. ...

Why Paper Specs Don’t Tell the Whole Story

The basics of paper specs and how to use it to your benefit  As a former paper rep, I’m pretty familiar with the attributes that make up paper and I also know they are not the end all, be all when it comes to indicating quality print results. So when a rep...

How to Read a Paper Swatchbook

When it comes to designing for print, there is one tool that is essential to helping insure a smooth press run – the paper swatchbook. Unfortunately, many creatives wait to the end of the process to consult this mighty little book – when in fact, starting with the swatchbook can eliminate many headaches. ...

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Back to Print Basics Part II: 5 Tips Before You Hit “Send”

When it comes to print projects, you can pretty much predict the how the production process will go based on how much prep was done ahead of time. It’s like that old carpentry proverb, “measure twice, cut once.” There’s a lot of wisdom to this. But in our on-demand, convenience-driven culture it’s easy to eschew that advice as outdated and unnecessary. And that would be a big mistake,