A Look into the Paper Trends from 2017

As we approach the end of the year, it’s always fun to look back and see the patterns that emerged. 2017 was packed with paper trends across all mediums. ...

The Secret to Getting a Good Price

When it comes to print and paper, the options are endless. You can choose from coated or uncoated, smooth or vellum, text or cover…the list goes on and on. When you really think about it, that's the beauty of print - each project is a custom made to the specifications given. But custom doesn’t require breaking the bank either. ...

Top Print Projects in Fall

What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...

How to Spec the Right Paper for Digital Printing

Advances in technology have made things so much easier when it comes to printing, especially for creative professionals.  Digital printing is one of those advances with options that just keep expanding. ...

Every Major Print Project Needs a Squad

As a paper rep, I got to work with on a lot of different projects with creatives in every type of environment. Some were nightmares while others were unicorns, and it wasn’t because of the budget or deadline or type of project – although the stakes are much higher on a large-scale print project. But there was one thing made all the difference, especially when working on an important print piece...

Why Are People So Passionate About Paper?

When I tell non-industry people about what I do, they don’t always get it at first. I try to make it as simple as possible for them, usually something along the lines of “It’s like Birchbox but with print and paper samples.” As soon as they hear the word paper, almost always their eyes light up. “Paper?” or “Oh, I love paper,” is usually the next statement. And I can tell you first...

Design Strategy – The Impact of Color in a Printed Piece

It’s been said that we only have four seconds to make an impression. If that’s the case, marketers have their work cut out for them. Luckily, smart creatives know the value of print when it comes to helping brands connect with their audience. Due to its tactile nature, print is one of the most effective ways for brands to communicate its messaging. And when you combine the feel of print with...

Paper Weights – Knowing the Basics is a Must for the Design Process

When I first started as a spec rep, I was overwhelmed by all the paper terms. It was like a foreign language to me. And like learning a new language, there’s no better way to learn than just jumping right in. I spent a ton of time in the sample studio getting a feel for the basics. And one of the paper basics that has a huge impact on print design and production is paper weights. For the...