Why Paper Specs Don’t Tell the Whole Story

The basics of paper specs and how to use it to your benefit  As a former paper rep, I’m pretty familiar with the attributes that make up paper and I also know they are not the end all, be all when it comes to indicating quality print results. So when a rep...

How to Read a Paper Swatchbook

When it comes to designing for print, there is one tool that is essential to helping insure a smooth press run – the paper swatchbook. Unfortunately, many creatives wait to the end of the process to consult this mighty little book – when in fact, starting with the swatchbook can eliminate many headaches. ...

Improving Overall Print Goals Through Collaboration

Digital metallic inks is nothing new in the print and design world; however, achieving stellar results when it comes to print design often requires a combination of things. One cannot produce good print results with good design alone – although certainly it is an essential component. But producing noteworthy print usually involves a team of active participants. ...

Back to Print Basics Part II: 5 Tips Before You Hit “Send”

When it comes to print projects, you can pretty much predict the how the production process will go based on how much prep was done ahead of time. It’s like that old carpentry proverb, “measure twice, cut once.” There’s a lot of wisdom to this. But in our on-demand, convenience-driven culture it’s easy to eschew that advice as outdated and unnecessary. And that would be a big mistake,

The Secret to Getting a Good Price

When it comes to print and paper, the options are endless. You can choose from coated or uncoated, smooth or vellum, text or cover…the list goes on and on. When you really think about it, that's the beauty of print - each project is a custom made to the specifications given. But custom doesn’t require breaking the bank either. ...

Top Print Projects in Fall

What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...