Two Engaging Themes from the 2016 AIGA Design Conference

What do you get when you have approximately 2,000 designers and creatives, more provocative speakers and design industry leaders than I can count and invite them to sunny Las Vegas? One of the top annual design conferences – the 2016 AIGA Design Conference, three days of design leadership filled with creativity, inspiration, networking, activities, and just down right fun! ...

The Role of Print and Paper in Advertising: A Multi-Industry Perspective

Having worked with multiple companies in a variety of industries, it’s interesting to see how each business views the role of print and marketing. Each company I’ve worked for certainly realized the importance of their marketing efforts, but each viewed it in its own unique way. All efforts were ever-changing, but one thing is constant across each company and industry: every organization...

What I Look for in a Printer

What do I look for in a printer? Seems like a relatively straight forward question but there is a lot that goes into it selecting the right printer for the right job and many factors need to be considered. Having purchased many different types of print, for most people when you get your mail or walk into a store and see the signage hanging from the ceiling, they have no idea how much work...

Tis’ the season for #Print Conferences

It is spring and tis’ the season for print conferences (apparently); all in one month and practically all on the same week. It’s been a busy couple of weeks and our fearless road warriors are weary from their travels but we’re all back and reflecting on how great each of the events were and what each of us has taken away from them. There was a lot to come out of each and by no means is...

PIA Presidents Conference 2016

As I reflect on our recent trip (my first) to the PIA President’s Conference; it was a great opportunity to meet, mingle, and learn about leadership, business development, and finance trends happening in the printing industry. It’s hard to sum up everything that was discussed, but there were a few key topics that really stuck with me: ...

Three Critical Considerations For Your Next Print Project

As a print buyer, designer, and marketer, there are a lot of considerations that have to be made when choosing the paper, printer, and print method – not every scenario/option may be suitable for the end use and goal you are trying to achieve. Throughout my career, I’ve had the opportunity to work a variety of projects; here are some considerations that I have had to look at when making...

Envelopes – Finishing Touches Make All The Difference

You’ve spent a lot of time, effort, and probably money to create and design a compelling direct mail campaign. It’s mailing out to all of your key customers and it’s an integral component to the success of your campaign. It prints, mails, delivers, and what’s the first thing your customer see’s when they pull it out of their mailbox (insert drumroll here)….the envelope! That’s right...

Paper Through the Eyes of a Print Buyer

Having been a print buyer and working closely with a number of our competitors, printers, and merchants (many of who are now my customers), it’s interesting to be sitting on this side of the desk and seeing how paper is viewed from the manufacturer’s standpoint. In full disclosure, most of what I bought/managed was on the uncoated mechanical side of the business as it related to newspaper...

Welcome Jeff Coe (The Blueline Blog’s Newest Contributor)

As the newbie to the Domtar team, I’ve been here (or as I like to say “drinking from the fire hose”) for the last 8 months, but seriously I’m thankful every day for have been given the opportunity to come work for such a great organization with such talented people. ...