Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...

Help Print Trend the Planet–Celebrate International Print Day!

This Wednesday, October 18 is International Print Day. This year’s theme is THE PRINT EXPERIENCE. Using the #IPD17 hashtag, you can join print lovers from around the world in declaring your love for print and meeting other like-minded professionals through social media. Feel free to share what you think makes print a beloved and invaluable part of today’s media mix. ...

Warm Things Up on Lynx® Cream White

The possibilities to explore new ideas and expand your creativity should be limitless. And when your printed piece needs an extra boost, look to Lynx® Cream White Our new promotion for Lynx® Cream White uses vivid imagery to showcase how this new cream white paper shade can amplify warm tones and add interest to photographs and graphical...

How Young People Are Revolutionizing the Print Industry

Call it what you like—the next wave, Gen Y, Millennial—the under 30 age group is coming up and changing everything. They’re hungry, they’re curious and best of all, they’re interested in print. They’re the future of this industry, and though this generation tends to eschew traditional leadership structures, one woman has created a group to bring them together and help them build...