Expert Advice: Proofs to Consider for Your Next Uncoated Paper Project

Visualizing a printed piece can be a daunting task, even for the most seasoned graphic designer. To ensure your printed piece is successful, we often tell designers to communicate with their printer, early and often. Proofs should be thought of as a vital communication tool in the creation of a printed piece—when proofs are involved; there should be no doubt that a designer and a printer are on...

Digital Print in the Media Mix: Project Peacock Bay Area Wrap-up

When you say the word “technology,” does paper and digital print come to mind? If not, then you’re behind the times. Whether you’re printing inkjet or toner, the right digital printing and paper combination can deliver a customized message to your audience that is delightful, memorable and in-sync with all aspects of your brand. ...

Expert Advice: Making Colors Pop on Uncoated Paper

Uncoated paper creates the perfect canvas for vibrant color, because the unreflective surface doesn’t detract from vivid color and beautiful detailed imagery. Never be afraid to cover the page with ink if you’re using a high-quality sheet like Cougar paper or Lynx Opaque Ultra — the vibrant, true-to-life color lets a printed piece speak for itself. ...

From the Gallery: Oberlin Illuminated

In a recent post, we featured the Hawken School Stirn Hall Sales Packet—the Design Winner of Millcraft’s Rediscover Cougar event. Oberlin Illuminated, designed by Oberlin College and printed by Oliver Printing and Packaging Company, was the Print Winner. Oberlin College describes itself as “a beacon of light that provides a setting in which energy, creativity and progress are cultivated...

Top 4 Project Planning Tips for your next Digital Print Project

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...

Creative Spotlight: Kit Hinrichs and Uncompromising Design

His work is included in the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He spent 23 years as a partner at Pentagram and currently owns his own studio. He has co-authored four books, been interviewed by Martha Stewart and won countless awards, including the AIGA Medal—but he’s still not done. Kit Hinrichs has had a legendary career as a...

Digital Print Takes the Windy City: Project Peacock Chicago Wrap-up

Whether you’re talking toner or inkjet, there’s no doubt that digital printing is moving at full speed. From the printing equipment, to various digital paper options, to media mix must-haves like augmented reality—printing technology seems to be moving at the speed of light. ...