Cougar® – A Force of Nature

Domtar’s 2011 promotion, Cougar® – A Force of Nature, stands out as an all-time favorite. Containing five posters printed on our premium paper brand that feature bold images of the natural world representing core characteristics of the Cougar brand—versatile, evolving, dominant, balanced and enduring—this promotion demonstrates both personality and performance. ...

The Power of Partnership

Domtar recently had the pleasure of sponsoring the Ricoh INTERACT event in Boulder, Colorado. Historically focused on inkjet printing technology, this year’s conference expanded to accommodate users of Ricoh inkjet, toner and wide format equipment. As a first-time attendee, I was pleased to see less of a focus on specific printing technologies and more on.” With sessions that challenged the...

3 Projects Enhanced by Heavyweight Papers

Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love. ...

5 Reasons to Love Cougar Digital Color Copy

Digital printing was once thought of as an option only for jobs that had to be produced quickly where quality wasn’t a top concern. Thankfully, things have changed. The print quality for digital printing is top-notch and the options—from presses, to sheet sizes, to techniques—have expanded. ...

Domtar Collection of Inkjet Paper for Transactional and Direct Mail

Flawless Performance. Outstanding Results. Domtar is proud to announce a new inkjet paper promotion for The Domtar Collection of Inkjet Papers for Transactional and Direct Mail Printing. Designed with the transactional printer in mind, this promotion features blank and printed samples that showcase the potential every inkjet paper brand in this collection has to offer. Featuring superior...

Why the World Needs Today’s Designer to Be More

I’ve always been a huge fan of Debbie Millman. It goes without saying that I admire her work—concerning her sophisticated graphic design work alone it’s clear that Millman is a talented individual. But what sets Millman apart from many designers is her willingness to mentor others in the graphic design community. From her incredibly popular Design Matters podcasts, to her honest...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper Brand!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper brand to tell your brand story? ...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...