6 Reasons to Love Lynx Opaque Ultra

Let’s face it—standing next to a legendary brand like Cougar paper could shove anyone out of the limelight, so a lot of times Lynx Opaque Ultra may not get the recognition it deserves. But, truthfully, there are a lot of reasons to love Lynx. And, no matter where a project takes you, Lynx Opaque Ultra is there to fuel your creative vision. ...

From the Gallery: 2016 RGD In-house Design Awards Book

I spent the first 12 years of my career as a graphic designer, working in-house. During that time, I received countless invitations to in-house design contests that were branded in a way that didn’t appeal to me. The typical visuals were created by someone who hadn’t thoroughly researched the design process and what appeals to in-house designers. Common themes included something that alluded to...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” While it’s no secret that most paper promotions aren’t cheap print production...

From the Gallery: KAKEE Design Graphique Responsible Self-Promotions

In today’s world of mass-production, anything with a personal touch makes a statement. My fellow Blueline Blog contributor Tammy touched on this subject in a recent post titled Dear Marketer, Drive Direct Mail Responses With Handwritting where she discussed that even the use of a handwritten font can increase response, interaction and engagement. ...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper to tell your brand story? ...

From the Gallery: Olive & Sinclair – Peppermint Bark Packaging

Today’s From the Gallery feature actually came to us in the form of a holiday gift from our friend and Blueline Magazine alumni Twyla Lambert Clark of Nashville’s Lithographics. Vanécia Carr and I immediately fell in love with the rich red, subtle varnish and vintage inspired typography on the Olive and Sinclair Peppermint Bark Packaging. So, of course, we were overjoyed to learn that Cougar...

High Speed Innovation: Ricoh’s Dave Bell on Inkjet Printing

Ricoh is a global company with a rich history in printing. It was first to market with commercial inkjet in 2006, through its InfoPrint partnership with IBM. Now, Ricoh is continuing to innovate, helping printers achieve greater consistency, faster speed and more uptime, at a lower cost than toner-based technology — all while using less energy. ...

High Speed Innovation: Canon’s John Crumbaugh on Inkjet Printing

From cameras to copiers to printers, Canon is a pioneer in digital imaging and printing equipment—and today, its line of inkjet printers are shaping the world of commercial printing. However, its Marketing Executive, John Crumbaugh, suggests the biggest catalyst for change might not be a printer, but paper. ...