Creative Q&A: Print, Type and Beyond

If you read Blueline Magazine, Volume V, then you’re already familiar with the amazing design work and values of Chicago design agency Firebelly. With a passion for crafting engaging brand experiences and an affinity for all things print, Firebelly’s Design Director, Will Miller, is a wealth of knowledge and insight when it comes to design. Will took a moment to help us dig a little...

How to Spec the Perfect Paper for your Brand

We’ve all heard the buzzwords: omni-channel campaign, content marketing, storytelling…I could go on and on. We’ve all read the blogs and know they are essential considerations for developing (and maintaining) any brand. But one point often left out is the importance of print and paper to any brand. As a creative, you owe your brand the opportunity to get noticed, build engagement and...

From the Gallery: Hawken School Stirn Hall Sales Packet

In case you missed all the buzz on the Blueline By Domtar Instagram feed, our valued partner Millcraft Paper recently held a competition in the Cleveland, OH area called Rediscover Cougar®. At this event, printers and designers submitted various types of projects they had previously printed on Cougar paper. When judging the pieces, both Millcraft Paper and Domtar...

The Psychology of Color and Brand Standards

The following is a guest post from our friend Dana at Japan Print. Japan Printing and Graphics is a family operated business dedicated to providing their customers with products of unparalleled quality. Headquartered in Downtown NYC, Japan Printing and Graphics is based in the New York’s financial district. Founded in the 1970′s, they have more than 35 years of experience in the print...

6 Reasons to Love Lynx Opaque Ultra

Let’s face it—standing next to a legendary brand like Cougar paper could shove anyone out of the limelight, so a lot of times Lynx Opaque Ultra may not get the recognition it deserves. But, truthfully, there are a lot of reasons to love Lynx. And, no matter where a project takes you, Lynx Opaque Ultra is there to fuel your creative vision. ...

From the Gallery: 2016 RGD In-house Design Awards Book

I spent the first 12 years of my career as a graphic designer, working in-house. During that time, I received countless invitations to in-house design contests that were branded in a way that didn’t appeal to me. The typical visuals were created by someone who hadn’t thoroughly researched the design process and what appeals to in-house designers. Common themes included something that alluded to...

Design Solutions: Creating a Printed Piece that Wows!

One of my favorite things about my job is the regular opportunity I have to engage in conversations with marketers and creatives at various tradeshows and events. While looking through our promotions, I often hear the comment: “I’d love to create something like this, but my budget just doesn’t allow for it.” While it’s no secret that most paper promotions aren’t cheap print production...

From the Gallery: KAKEE Design Graphique Responsible Self-Promotions

In today’s world of mass-production, anything with a personal touch makes a statement. My fellow Blueline Blog contributor Tammy touched on this subject in a recent post titled Dear Marketer, Drive Direct Mail Responses With Handwritting where she discussed that even the use of a handwritten font can increase response, interaction and engagement. ...