3 Projects Enhanced by Heavyweight Papers

Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love. ...

5 Reasons to Love Cougar Digital Color Copy

Digital printing was once thought of as an option only for jobs that had to be produced quickly where quality wasn’t a top concern. Thankfully, things have changed. The print quality for digital printing is top-notch and the options—from presses, to sheet sizes, to techniques—have expanded. ...

Domtar Collection of Inkjet Paper for Transactional and Direct Mail

Flawless Performance. Outstanding Results. Domtar is proud to announce a new inkjet paper promotion for The Domtar Collection of Inkjet Papers for Transactional and Direct Mail Printing. Designed with the transactional printer in mind, this promotion features blank and printed samples that showcase the potential every inkjet paper brand in this collection has to offer. Featuring superior...

Why the World Needs Today’s Designer to Be More

I’ve always been a huge fan of Debbie Millman. It goes without saying that I admire her work—concerning her sophisticated graphic design work alone it’s clear that Millman is a talented individual. But what sets Millman apart from many designers is her willingness to mentor others in the graphic design community. From her incredibly popular Design Matters podcasts, to her honest...

Show Your Brand Some Love – 6 Reasons to Choose Cougar Paper Brand!

In many ways, a brand is an act of self-expression. It’s a declaration—about who you are and what you’re all about. Brands work hard to tell a story—about a company’s values, dreams and goals. Isn’t it time you showed your brand some love and chose Cougar paper brand to tell your brand story? ...

Print, Paper and the Customer Journey

The customer journey is defined as “the complete sum of experiences customers go through when interacting with your brand and making a purchasing decision.” Although the customer journey is often thought of only in the space of digital marketing, but should absolutely be considered in any omni-channel campaign. Knowing the strengths and weaknesses of each communication medium better ables a...

Augmented Reality in Print – Top Four Things to Consider When Beginning a Project

Augmented Realty (AR) is certainly a hot topic, and it’s easy to see why—this technology seamlessly blends a variety of different communication methods in a single, user-friendly omni-channel experience. From the Ikea catalog allowing customers an opportunity to virtually test a sofa, to Print Media Centr’s 3D peacock that introduces the audience to Project Peacock participants,  to...

Innovative Designers and Print Providers Who Pushes the Boundaries of Print

As a creative with over a decade of experience, I’ve always had professional and personal goals for every new project I create. My professional goal is always to create something that WORKS. It’s always fun to come up with a beautiful design, but consistently creating designs that generate a measurable response propels a designer’s career and keep clients coming back for more. My personal...